08 December 2025, Mumbai
Globally recognized headwear and apparel brand with a history dating back to 1920, New Era has opened a new store at the Phoenix Mall of Asia, Bengaluru. Executed under an exclusive distribution partnership with Metro Brands, this strategic launch is a major step in the brand’s aggressive plan to capture India’s rapidly growing, youth-centric fashion market. The Indian headwear market alone is projected to reach $4.2 billion by 2030 with ‘Hats and Caps’ being the most profitable segment.
The Bengaluru store is designed to be a premier destination for streetwear enthusiasts, featuring exclusive MLB and NBA collections alongside premium lifestyle apparel, reinforcing New Era’s status as a cultural icon. The partnership leverages Metro Brands' deep retail expertise and extensive network (over 900 stores), with the goal of creating a robust, multi-channel presence that includes exclusive stores, multi-brand formats, and a strong online footprint.
New Era’s premium pricing strategy, with iconic caps ranging from Rs 2,250 to over Rs 4,400, targets the increasingly affluent Gen Z and millennial consumers who prioritize authentic sports heritage and global style expression.
Metro Brands believes this collaboration will revolutionize the cap market, positioning headwear as the next statement accessory. The opening highlights the broader trend of premium international brands entering the Indian streetwear market, which is expected to grow at a 7.58 per cent CAGR through 2033.
By integrating the brand into the physical retail landscape, New Era aims to overcome the ‘try-on’ challenge common in the accessories segment, building loyalty through elevated brand zoning and curated visual experiences.
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