Rishi & Vibhuti leverage celebrity influence to capture the destination bridal market
5 May 2026, Mumbai
The designer duo Rishi & Vibhuti has officially entered the competitive bridal segment, debuting their inaugural collection with actor Pratibha Ranta as the brand face. This collection represents a commercial shift toward ‘Weightless Luxury,’ addressing a growing consumer demand for movement-oriented, breathable ensembles suited for destination weddings. By moving away from traditionally heavy, restrictive silhouettes, the label is targeting the modern Indian bride who prioritizes ease without compromising on a high-fashion aesthetic. Industry data suggests that the Indian bridal wear market is poised to reach approximately $71 billion in 2026, with a significant 4 per cent CAGR driven by a surge in post-pandemic social celebrations and destination-based events.
Retail expansion and design localization
Shot at the historic Ajit Bhawan Palace, the campaign integrates heritage architecture with contemporary design sensibilities to emphasize the brand's new creative direction. The collection, which features signature florals and fluid silhouettes, is now commercially available at the label’s flagship store in Chhatarpur, New Delhi, with prices for key pieces like the Ebony Ivory Lehnga reaching nearly Rs 98,500. This launch is part of a broader institutional growth plan to expand the label's footprint across premium retail corridors. By utilizing architectural blouse designs and pre-draped luxury, Rishi & Vibhuti are aligning with 2026 trends that favor minimal-maximalism and versatility over single-event utility.
Contemporary design and national footprint
Founded by Rishi Roy and Vibhuti Saini, Rishi & Vibhuti is a New Delhi-based designer label known for blending ethnic craftsmanship with modern silhouettes. The brand operates a flagship store in Chhatarpur and a robust e-commerce platform. Its 2026 roadmap focuses on scaling its presence in the premium bridal and occasion-wear sectors.
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