07 October 2025, Mumbai
Global fashion and lifestyle brand Superdry unveiled its Autumn-Winter 2025 (AW25) collection in India with an exclusive launch event at its flagship store in the Jio World Drive Mall, Mumbai.
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The event attracted tastemakers from the worlds of fashion, lifestyle, music, and street culture to celebrate a line that revisits the brand's core design codes while reworking them with modern silhouettes, layered textures, and its signature edge.
Known for its best-in-class silhouettes and innovative fabrics, the brand's AW25 collection blends inspiration from its archives with contemporary styles and the latest trends.
Leading the collection was the Hyper Prep Varsity drop, rooted in collegiate heritage but refreshed with modern detailing. Next was the Tokyo Town capsule, which features graphics that channel the raw pulse of Shibuya's streets and subcultures, injecting urban dynamism into the line.
Superdry intends for the AW25 release to have the collectability of a vinyl record—pieces to own, curate, and keep.
The drop reaffirms Superdry's ability to merge global cultural references with craft, delivering a wardrobe that feels both international and grounded.
The launch event featured two DJs that kept the crowd grooving. Spotted exploring the AW25 collection were Bollywood actor Vaani Kapoor and Varun Sood, alongside a host of fashion and music industry elite. Attendees were also treated to brand goodies and surprise giveaways.
The AW25 collection is now available at all Superdry stores across leading malls and cities in India, as well as online on the brand's website, superdry.in, and on Ajio.
Originating in Britian, Superdry is a preferred brand among the young Gen-Z audience in India for its street culture styles and fashion, recognized for blending American varsity heritage, Tokyo's street energy, and English craftsmanship.
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