05 December 2025, Mumbai
TechnoSport aims to seize a larger share of India’s booming sportswear market by expanding its double its EBO count from 28 to 50 by 2025-end. The brand is currently launching its largest EBO at Sarath City Capital Mall in Hyderabad. This expansion is strategically focused on key metro areas and the high-potential markets of Andhra Pradesh and Telangana, with new locations planned for cities like Vizag and Rajahmundry.
This concerted growth effort is perfectly timed to capitalize on surging market dynamics. The Indian sportswear segment is forecasted to achieve a Compound Annual Growth Rate (CAGR) exceeding 15 per cent through 2028. This growth is being fueled by twin forces: a nationwide spike in health and fitness awareness and the persistent popularity of athleisure, which has blended athletic wear into everyday fashion.
TechnoSport's core business model directly addresses the value-conscious middle-class consumer. The brand is known for offering performance wear featuring international-grade quality at highly competitive prices. The new Hyderabad location serves as a crucial showcase, allowing customers to fully experience its product range, which features proprietary technologies like advanced moisture-wicking and quick-dry fabrics - essential features for attracting today’s discerning shoppers.
While TechnoSport maintains a robust online presence, this substantial investment in brick-and-mortar stores highlights management's conviction that the apparel and fashion retail sectors require crucial ‘touch and feel’ engagement. The company is prioritizing operational excellence to ensure it can meet escalating demand across Tier I and Tier II cities. The primary operational challenge involves the efficient management of inventory and complex supply chain logistics across a quickly growing network.
By successfully hitting its target of 50 EBOs, TechnoSport intends to cement its standing as a major domestic player. These physical stores are expected to be vital tools for reinforcing brand awareness and ensuring the company's message of affordability and innovation resonates with a significantly wider consumer base.
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