06 December 2025, Mumbai
The grand opening of The Bear House at the Mall of Faridabad signals a massive shift by India's digital-first, affordable luxury menswear brands to high-street and mall retail in the National Capital Region (NCR) satellite cities. This strategic move allows the brand to tap into the estimated $38.8 billion Indian menswear market, which is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.4 per cent through 2033.
Beginning as a digital-first, Direct-to-Consumer (D2C) brand, The Bear House is now executing an aggressive omnichannel rollout, aiming for 25 new stores this financial year across India. This retail expansion is fueled by the brand’s phenomenal growth,which saw its revenue approach Rs 162 crore in FY22-23.
The store gives the brand’s online community a space to experience the premium quality and versatile fits, says Harsh Somaiya, Co-founder. The opening validates the Mall of Faridabad's position as a regional retail hub capable of attracting and sustaining high-growth, modern brands, cementing the city's status as a key destination for organized retail expansion in the NCR.
The Bear House is a contemporary Indian menswear brand specializing in smart casuals and elevated everyday essentials (shirts, polos, denim). Launched in 2017 by Harsh and Tanvi Somaiya, the Bengaluru-based company grew rapidly as a digital-first brand, building an omnichannel presence across major e-commerce platforms. Currently in an aggressive expansion phase, the brand plans to open 25 more stores this fiscal year and has a long-term goal of global expansion (with a recent opening in Dubai).
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