The Souled Store secures premium Delhi foothold with Saket flagship launch
02 February 2026, Mumbai
India’s leading pop-culture and casualwear brand, the Souled Store has officially inaugurated its flagship store at Select Citywalk, Saket. This launch at one of Mumbai’s most high-traffic, premium retail corridors represents a calculated move to transition from a digital-first entity to a dominant omnichannel powerhouse. By securing a footprint in this high-street landmark, the brand is positioning its licensed merchandise and elevated streetwear alongside global luxury peers, signaling a shift toward more sophisticated, experience-led retail environments.
Strategic expansion and revenue milestones
The Saket opening is a cornerstone of the brand’s aggressive ‘200 by 2026’ roadmap, aiming to reach 200 standalone stores nationwide by the end of the current calendar year. This physical ramp-up is backed by robust financial velocity; The Souled Store reported a 37per cent rise in operating revenue to reach Rs 492 crore in the last fiscal cycle. While procurement and marketing investments have seen a 40 per cent uptick to support a diversifying portfolio—including footwear and lifestyle collectibles - the brand maintains a healthy 9.7 per cent EBITDA margin. This flagship aligns with our vision of high-impact locations that bring our culture closer to our community, states Sameer Gaur, General Manager-Retail Operations.
Capturing the $300 billion D2C opportunity
As India’s D2C market prepares for a projected $300 billion valuation by 2030, The Souled Store is leveraging its library of 200+ official licenses, including Marvel and Naruto, to drive footfall in a segment often plagued by generic competition. The new flagship features a high-energy floor layout and ‘immersive playground’ zones designed to drive immediate conversion. With a goal to hit Rs 1,500 crore in revenue within three years, the brand is utilizing these flagship hubs to consolidate its 83 per cent average store conversion rate, ensuring physical retail remains a high-margin engine for its global growth plans.
Founded in 2013, The Souled Store is India’s largest retailer of official licensed merchandise for the 18–32 demographic. Operating over 50 stores with a target of 200 by late 2026, the brand has raised $30 million from investors like Elevation Capital. It recently expanded into footwear and is eyeing Middle Eastern markets.
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