Tribe Amrapali scales travel retail footprint with 38 th store at Kolkata airport
20 April 2026, Mumbai
Contemporary silver jewelry arm of the storied Amrapali Jewels, Tribe Amrapali has officially inaugurated its 38th national outlet at Netaji Subhash Chandra Bose International Airport, Kolkata. Launched on 20 April 2026, the Terminal 2 storefront marks a strategic deepening of the brand’s travel retail vertical, an area that has emerged as a high-conversion corridor for premium accessories. This opening follows a FY25–26 characterized by rapid physical expansion, including recent forays into high-traffic hubs in Lucknow, Chennai, and Agra. By positioning its ‘India-modern’ handcrafted designs within a metropolitan airport, Tribe Amrapali is effectively targeting the rising volume of ‘bleisure’ travelers - professionals blending business with leisure—who increasingly favor experiential retail during transit dwell times.
Sector growth and duty-free headwinds
The move coincides with a robust expansion in the Indian travel retail market, which is projected to grow from US $2.83 billion in 2025 to over $3.21 billion by the end of 2026. This trajectory is bolstered by the 2026 revision of baggage rules, which raised the duty-free allowance for Indian residents to ₹75,000, significantly increasing the spending ceiling for premium fashion jewelry. While the industry faces operational pressures from metro airport congestion, Tribe Amrapali’s agile, specialized format allows for high revenue-per-square-foot in constrained spaces. The brand is currently maintaining a double-digit growth momentum, leveraging its 109-strong workforce and an omnichannel model to outpace competitors. Industry analysts anticipate that such strategic "gateway" placements will be essential as the sector eyes a projected 13.28 per cent CAGR through 2031.
Tribe Amrapali is a premier handcrafted jewelry label specializing in tribal, contemporary, and gold-plated silver designs. Founded in 2013 as an online-first venture by Rajiv Arora and Rajesh Ajmera, it caters to global and domestic fashion enthusiasts through both digital and physical boutiques. Currently operating 38 stores across India, the brand reported revenues of approximately US $6.8 million in FY25. With an employee base growing by 31 per cent annually, the firm is prioritizing travel retail and Tier-II city expansion to drive its 2027 scalability goals and market leadership.
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