09 December 2025, Mumbai
A leader in India's value retailing sector since 2001, V2 Retail has significantly strengthened its presence in the high-potential Delhi-NCR region with the opening of its 286th store in Sector 14, Gurugram, Haryana. This strategic expansion is designed to capture a larger share of the booming Indian fashion retail market, which is currently valued at an estimated $60.12 billion and projected to grow at a robust CAGR of 12.87 per cent over the next six years.
The company's aggressive growth trajectory is supported by strong financial results. V2 Retail reported a massive 58 per cent Y-o-Y rise in standalone revenue from operations for Q3 FY25 (ended December 2024), reaching Rs 591.03 crore. This exceptional performance was fueled by a notable 25 per cent Same Store Sales Growth (SSG). Key operational metrics underline the success of its model: an Average Bill Value (ABV) of ₹924 and sales per square foot (PSF) of Rs 1,219 per month.
Strategically located at Anamika Enclave, the new Gurugram store reinforces V2 Retail’s focus on catering to the aspirational needs of India's large and expanding 'neo-middle class.' The company has historically excelled at penetrating Tier II and Tier III cities. Now, with an enhanced presence in a major urban hub like Gurugram—one of the country's most dynamic retail centers - V2 Retail is employing a double-pronged strategy: deepening its hold on urban markets while simultaneously maintaining dominance in emerging geographies. This localized, value-focused approach is crucial for conquering a market where consumers are increasingly value-conscious yet highly fashion-aware. The retailer's rapid expansion saw 45 new stores open in the first nine months of FY25, bringing the total store count to 160 by the end of Q3 FY25.
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