06 December 2025, Mumbai
Ethnic apparel brand Vismay is expanding across South India with the opening of its newest store at the Sarath City Capital Mall. This is Vismay’s third store in Hyderabad and expands the brand’s network to more than 40 stores nationwide,
A specialist in women’s apparel, Vismay priortizes premium mall locations to enhance its physical presence and deliver an elevated shopping experience.
This focus on building brick-and-mortar stores positions Vismay to compete with both unorganized local retailers and emerging digital-first fashion brands. By securing prime spaces in high-traffic malls like Sarath City, Vismay aims to leverage the tactile nature of ethnicwear—where fit, fabric, and drape matter—to convert customer interest into sales. With India’s women’s apparel market projected for strong growth, these investments are crucial to capturing market share among affluent, style-conscious consumers in major urban centers.
While Vismay continues to celebrate traditional ethnic styles, its rapid physical expansion reflects a more modern approach to retail. Shown through the Hyderabad store opening, the company’s strategy involves scaling up by optimizing store design and improving operational efficiency in collaboration with mall partners. This commitment to a strong retail footprint is central to Vismay’s long-term vision of reaching a broader audience and building a national brand identity capable of competing with larger domestic and global fashion players in an increasingly competitive market.
Get in Touch! 
