Blackberrys eyes emerging cities with 70 new stores launches across India

Premium menswear brand Blackberrys has unveiled an aggressive retail strategy with an aim to open 70 new exclusive stores across Tier-II and Tier-III cities. Alongside the brick-and-mortar push, the company also plans to invest Rs 100 crore over the next three years to systematically upgrade its design studios, tech infrastructure, and regional supply chains, positioning its network to better manage shifting apparel consumption patterns.

Capitalizing on value and volume in smaller cities

The planned addition of 70 outlets will significantly expand the brand's physical presence, building on its established commercial foundation. Currently, the menswear specialist operates approximately 400 EBOs alongside over 1,200 MBOs nationwide. The company leadership states, despite recent demand fluctuations across the broader fashion industry, strong consumption trends in emerging municipal markets justify this capital commitment, with corporate targets aiming for double-digit revenue growth over the upcoming fiscal year.

Premium menswear pioneer eyes aggressive scalability

Founded in 1991 by Nitin and Nikhil Mohan in New Delhi, Blackberrys operates as a major homegrown menswear brand specializing in formal suits, casual wear, and innovative stretch fabrics. The company leverages a hybrid omnichannel strategy where digital transactions account for 10 per cent of total sales. Backed by single-digit growth in its latest financial cycle, Blackberrys targets substantial market share gains across 150 Indian cities through high-margin private label optimization.