Magari Furniture to capture regional demand with new collection

India's luxury home decor sector is redirecting capital toward emerging urban centers, where surging disposable incomes are fueling a 22 per cent annual rise in high-end furniture sales. Domestic demand for artisanal, landscape-inspired furnishings is outperforming standard modular alternatives across Tier-II markets. Operating out of a 72,000-sq-ft production hub, modern furniture manufacturer Magari exemplifies this shift, having capitalized on its latest Noma range to capture regional demand across Kochi and Indore before tapping metro hubs.

Artisanal silhouettes drive high-margin domestic Sales

To secure higher gross margins, Magari integrates specialized techniques like hand-smoked leather, kiln-dried ash framing, and custom brass accents. Regional consumers in non-metro hubs are rapidly adopting architectural interior pieces that blend heritage craft with contemporary form, notes Amitha Madan, Co-Founder and Director-Design, Magari Furniture. This strategic shift toward experience-led design helps domestic manufacturers maintain competitive moats against imported, mass-produced decor lines while expanding direct-to-consumer digital channels nationwide.

Targeting retail expansion across Tier I&II cities

Magari designs and manufactures premium residential and commercial furniture, operating key retail outlets across South and Central India alongside a direct-to-consumer e-commerce portal. Founded as a custom craft workshop, the firm currently targets aggressive retail expansion into Tier-I and Tier-II hubs like Mumbai, Delhi, and Ahmedabad to drive long-term revenue growth.