Lavie strengthens lifestyle footprint with launch of ‘Infinity Range’

Accessories major Lavie has introduced its ‘Infinity Range,’ a new collection fronted by actor Krystle D’Souza, marking a tactical push to capture seasonal demand. Featuring woven textures and soft pastel aesthetics, the collection centers on a signature metallic gold Infinity emblem. By bridging casual day-wear with occasion-ready structural designs, Lavie aims to address a diverse demographic spanning both teenagers and adults. This launch follows a broader strategic mandate for the brand to consolidate its market share in the premium accessories segment, leveraging both its direct-to-consumer digital channels and high-visibility placements within Amazon Prime’s exclusive assortments.

Diversification and premiumization trends

The Infinity Range launch reflects a larger corporate transition for Bagzone Lifestyles, the parent company behind Lavie. Having achieved revenues of approximately Rs 260 crore in FY25, the organization is actively scaling its lifestyle ecosystem beyond its traditional dominance in handbags. This diversification is underscored by the recent debut of ‘Lavie Paris,’ a bridge-to-luxury line unveiled at Paris Fashion Week.

The company’s move toward high-margin, designer-led categories - including jewelry, watches, and potential future forays into cosmetics - signals a shift from mass-market volume play to brand-led value creation. As the Indian handbag market anticipates an 8.8 per cent CAGR through 2030, Lavie’s multi-category strategy is positioned to leverage rising consumer demand for fashion accessories that serve as clear extensions of personal identity.

Targeting full profitability by 2027

Founded in 2009, Lavie is a prominent Indian lifestyle brand specializing in high-quality handbags, footwear, and fashion accessories. Operating under Bagzone Lifestyles, the company maintains a robust omnichannel presence through 150 exclusive stores and major e-commerce platforms, aiming to achieve full profitability by 2027 through strategic global design collaborations.