31 August 2023, Mumbai
The online market for children and maternity apparel is expected to grow further in the future.
The factors mentioned above will continue to drive the market growth, along with the increasing disposable income, urbanization, and fashion trends.
Quick perspective
The global maternity wear market is growing at a steady pace, with a CAGR of 4.3% from 2019 to 2025. The market is expected to reach $24.5 billion by the end of 2025.
North America is the largest market for maternity wear, accounting for 28.6% of the market share in 2018. Asia Pacific is the fastest-growing market, with a CAGR of 5.1% from 2019 to 2025.
The key drivers of the global maternity wear market include:
- The increasing number of pregnant women
- The rising awareness of the importance of comfort and style during pregnancy
- The growing disposable income of women
- The increasing popularity of online shopping
Morph Maternity, Momzjoy, Mama Couture, and Mom-to-be are some of the leading brands in India.
The leading players in the global market are Gap Inc., Asos, Seraphine, Mamacouture, Amoralia, Mothercare, Seraphine, Isabella Oliver, H&M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion, Pink blush Maternity, and Organic.
These players are investing in research and development to develop innovative and stylish maternity wear products. They are also expanding their distribution channels to reach a wider audience.
