In Fresh Delhi, Pero launches a new iteration of 'Week of Love”
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03 December 2021, Mumbai:
Pero, the sustainable fashion company founded by Aneeth Arora, has launched a new version of its interactive event 'Week of Love' in New Delhi to promote sustainability and honor the business's archives.
The current iteration of Pero's Week of Love opened on December 2 in the Patpargani Industrial Area in New Delhi, according to the brand's Facebook page. The interactive activities, sales, and displays will take place till December 9th.
The Week of Love will exhibit designs from prior seasons when the business has unsold stock with its current creations, as part of Pero's mission of eliminating textile waste and encouraging sustainable fashion.
The motto for the event is "relove, revisit, and relive," according to the company. The event will have kulad chai and hot chocolates from 'Jugmug Thela,' which serves its warm drinks in a pot that can be recycled as a flower pot, in addition to shopping and displays.
The brand also just debuted their 'Mini' winter 2021/ 2022 collection at shops and retail outlets across India and worldwide, notably during the Week of Love. The colorful, whimsical collection includes crochet clothing manufactured by Afghani refugee crafters as well as a variety of textile methods used to create creative designs and reduce textile waste.
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