20 April 2022, Mumbai:
Cricketer Shardul Thakur has been roped in as the new ambassador of footwear brand Khadim.
Thakur’s popularity with Gen Z and millennials will help the brand to expand its footprint across the country.
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Khadim has launched the association with the campaign “It’sWowItsKhadim”.
The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience, and reinforce the affordable price point, Namrata Ashok Chotrani, CEO, of Khadim India, says, the campaign is being heavily promoted on digital platforms with a focus on select markets.
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Apart from the media, the association will also be extended to instore, retail, and consumer touchpoints
The brand Khadim has been constantly reinventing itself to remain a relevant option for youngsters while choosing affordable fashion footwear brands in all the categories – heels, flats, workwear, sports, canvas, comfort, outdoor, casual, contemporary, sandals, formals, loafers, and chappals.
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