Myntra expects the lingerie & loungewear segment growing Exponentially in 2021

24th June 2021, Mumbai:

Fuelled by an increasing demand from metros and Tier II and III cities, online fashion retailer Myntra expects the lingerie and loungewear segment to grow exponentially in 2021.

The category witnessed a record 300 per cent growth in 2020 and is expected to see more growth during upcoming end of season sale event from July 3 to 8.

The category witnessed more interest from consumers during the pandemic due to the rise in ‘work from home’ and option of ‘discrete delivery’ provided by the e-tailer.

The category continued to witness strong growth during April and May this year, despite the severe second wave. It grew by 200 percent year-on-year during this period. Myntra currently houses over 30,000 styles, from about 200 leading brands in the lingerie and loungewear category. Some leading brands on the platform include: Enamor, Amante, La Senza, Triumph, Dressberry and Marks & Spencer, etc.

About 60 per cent of demand in the segment is generated by metros and Tier I markets, although Tier II and III markets have a significantly higher growth rate.

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