28 December 2021, Mumbai:
Mensa Brands has bought denim brand High Star. This is the 14th acquisition for Mensa Brands. The Bangalore-based Mensa is India’s fastest start-up to enter the unicorn club. The six-month-old startup has acquired a series of digital first D2C consumer brands covering designer saris, men’s apparel, jewelry, smart devices, and personal care.
Since their acquisition, most of these brands have grown by 100 per cent year on year. Mensa aims at having a portfolio of more than 50 ventures across beauty, home, fashion, garden, and personal care.
High Star, founded in 2012, has a clothing line that includes jeans, jeggings, palazzos, jackets, skirts and shorts for men, women and children. Mensa will expand High Star’s presence pan India and take it global. Within the first year of onboarding, Mensa will support the brand in areas such as digital marketing, technology, working capital management, and channel expansion.
Mensa is modeled on the lines of Thrasio, an American firm that popularized the concept of acquiring small, successful brands and scaling them up through its own network and market expertise. The online fashion sector is estimated to be worth $43 billion by 2025. By then, apparel and footwear will dominate the category, accounting for nearly 77 per cent of the total market.
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