American denim and casual apparel brand Lee has inaugurated its new store on Bengaluru's Commercial Street, marking its presence on the upscale high street. The store, launched on New Year's Eve, showcases a fusion of style and comfort, offering a range of classic cuts and the latest trends for both men and women.
Owned by US-based Kontoor Brands, Lee transitioned to a franchise model in 2021, with Bengaluru-based Ace Turtle as its licensee. Ace Turtle, previously focused on e-commerce solutions, has evolved into a franchise operator for global brands, holding India franchise rights for Toys 'R' Us, Wrangler, and Dockers.
The experiential store design emphasizes the "theatre of denim lifestyle," featuring impactful product displays, vibrant store graphics, "Lee doodle art," and cutting-edge technology. Lee's brand ambassadors, Bollywood actress Sara Ali Khan and rapper King, are highlighted in visual campaigns.
Founded in 1889, Lee is part of Kontoor Brands, a global lifestyle apparel company with brands like Wrangler and Rock & Republic. In India, Lee products are available at exclusive brand outlets, departmental stores, and online platforms like Amazon, Flipkart, and Myntra.
