18 September 2023, Mumbai
Shiseido Co., Japan's largest cosmetics company, is making a significant move into the Indian market by launching its inaugural makeup brand, NARS Cosmetics, after nearly a decade.
Marking a Significant Move into the Booming Consumer Market
The company has entered into a partnership with Shoppers Stop Ltd.'s Global SS Beauty Brands and plans to open 14 stores in New Delhi and Mumbai this year, in addition to showcasing NARS products through Sephora outlets under the umbrella of LVMH Moet Hennessy Louis Vuitton SE.
This move comes as India's consumer market is booming, with growing demand for high-quality cosmetics products. Shiseido is hoping to capitalize on this trend and establish a strong presence in the Indian market.
NARS Cosmetics is a popular makeup brand known for its high-quality products and innovative formulas. The brand is also known for its inclusive approach to beauty, offering a wide range of shades and finishes to suit all skin tones and types.
Shiseido's launch of NARS Cosmetics in India is a major event for the Indian beauty industry. It is sure to generate excitement among Indian consumers and further fuel the growth of the country's cosmetics market.
