23rd October 2021, Mumbai:
Relaxo Footwear-owned brand Sparx aims to strengthen its connection with the youth through its new brand campaign “Sparx – It’s In Me.”
Featuring actor Akshay Kumar, the campaign will be promoted on television and digital platforms supported by billboard and newspaper advertising pan India. With this campaign, the brand aims to widen its millennial customer base across the country.
Sparx has also collaborated with digital influencers from different fields to further boost the campaign on digital media platforms.
Relaxo’s Sparx currently has over 400 exclusive-brand outlets across the country and sells online through its website and other leading e-commerce platforms. The parent Relaxo Footwears is the largest footwear manufacturer in India in terms of volume and second-largest in terms of revenue, with a market share of more than 5 percent. The company makes products under 10 brands including Flite, Sparx, Bahamas, and Schoolmate.