01 July, Mumbai 2025
American denim and lifestyle brand True Religion has launched its latest store at Select Citywalk, Saket in New Delhi.
This milestone marks the brand’s third store in India, following its successful debut at Ambience Mall, Vasant Kunj, and a second store at Palladium Mall in Lower Parel, Mumbai. Saket is the ideal location to bring the brand’s authentic American DNA to a fashion-forward audience that appreciates quality and individuality, says Apoorv Sen, COO, Iconic Fashion, at True Religion
True Religion entered the Indian market in partnership with Iconic India in May this year. The brand is already available in India through its exclusive offline stores and various online retailers, including Myntra, Iconic India, and Tata CLiQ Luxury.
Recently, True Religion made its digital debut in India with the launch of its official e-commerce website. The digital storefront will serve as the brand’s official online presence in India, featuring exclusive product drops, curated edits, and a seamless shopping experience tailored for the Indian audience.
This expansion signifies True Religion's growing commitment to the Indian market. According to Apoorv Sen, COO, Iconic Fashion-True Religion, the store has been designed for true denim lovers. Saket proves as an ideal location to bring the brand’s authentic American DNA to a fashion-forward audience that appreciates quality and individuality.
True Religion initially entered the Indian market in May 2025 through a strategic partnership with Iconic India. Beyond its exclusive brick-and-mortar stores, the brand's products are also accessible to Indian consumers through various online retailers, including Myntra, Iconic India, and Tata CliQ Luxury.
Further solidifying its presence in the digital realm, True Religion recently unveiled its official e-commerce website for India. This dedicated digital storefront aims to provide the brand's primary online presence in the country, offering exclusive product drops, specially curated edits, and a seamless shopping experience tailored specifically for the Indian audience.
Combining physical retail with a robust online presence, this multi-channel approach positions True Religion caters to a broad spectrum of denim enthusiasts across India. The brand's focus on quality and distinctive American style appears to resonate well with the evolving fashion preferences of Indian consumers.
