ABLBL launches inaugural store in Dubai with Kalyan Silks
Marking a significant step in its global retail expansion, the Aditya Birla Lifestyle Brands-owned (ABLBL), Allen Solly has launched its inaugural exclusive store in Dubai.
Located on the second floor of City Centre Deira, the 1,830-sq-ft store launched in collaboration with franchise partner Kalyan Silks.
Jacob John, President, Premium Brands, ABLBL, states, as a leading hub for international fashion and modern retail, ore than a retail destination; this new store is a statement of style, confidence, and the brand’s commitment to dressing modern consumers who value originality, self-expression, and individual style. Dubai offers the perfect stage for the brand’s bold, contemporary aesthetic and smart casual philosophy.
TS Pattabhiraman, Kalyan Silks adds, this new store is likely to become a go-to style destination for the region’s diverse and dynamic fashion lovers as the brand’s British roots, fashion-forward mindset, and focus on comfort make it exceptionally relevant to the Dubai audience.
The Dubai store also serves as the regional launchpad for Allen Solly Women, targeting millennial and Gen Z consumers. This new women’s range features contemporary apparel with an emphasis on functional designs and vibrant color palettes. Offerings include stylish handbags, modern dresses, and versatile separates designed to meet both professional and casual wardrobe needs.
In addition to the women's collection, the store offers a comprehensive range of casual wear for men, including shirts, polos, and joggers, alongside a refined selection of professional attire such such as blazers and formal shirts. Allen Solly’s popular handbags are also prominently featured within the store.
This store opening reflects ABLBL’s ongoing strategy to expand the brand's international footprint, seamlessly blending its strong Indian retail legacy with evolving global fashion standards.
