Gully Labs raises Rs 8.7 crore to expand operations and strengthen market presence

Homegrown Indian sneaker brand Gully Labs has successfully raised Rs 8.7 crore in a seed funding round to expand its operations and strengthen market presence.
The funding round comprises Rs 7.6 crore in equity and Rs 1.1 crore in venture debt. Zeropearl VC led the equity component, with participation from Untitled Ventures, Atrium Ventures, and a group of prominent angel investors. This latest funding round follows Gully Labs' earlier pre-seed round in 2024, where the brand secured $130,000 (Rs 1.1 crore) in equity.
The newly acquired capital will be strategically invested in expanding the brand’s product portfolio, strengthening its sales channels, and launching exclusive retail stores to support its omnichannel growth strategy.
Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs has quickly gained recognition for its distinctive sneaker range that seamlessly blend craftsmanship with cultural narratives. The brand specializes in handmade sneakers that fuse premium materials with rich Indian stories. From Phulkari-inspired embroidery to Onam-themed designs, each collection pays homage to diverse traditions through a contemporary fashion lens.
Currently, Gully Labs sells its products through its official website and select partner stores in major Indian metropolitan areas. Looking ahead, the company plans to significantly increase production capabilities, broaden its design range, and strengthen its domestic and global footprint. A key element of this growth strategy involves launching branded retail outlets across key markets.