08 April 2023, Mumbai
Hope is not a strategy; the early arrival of summer in 2023 could promote sales of summer apparel/clothing, triggering an increase in demand and revenue for apparel/garment producers and retailers.
Indian fashion enthusiasts are eagerly anticipating, wishing & praying for success for the latest summer wear 2023 season. Given that season after season, there has been a spotlight on comfort, style, and sustainability, Indian summer wear for 2023 promises to be bright offering a medley of choices/options for fashion-conscious wearers.
The article harps on taking a closer look/snapshot of ongoing trends at some valuable trade insights on the ongoing Indian summer wear 2023, on the variables such as trade active brands, manufacturing hubs with supply chains, and market size with facts and figures.
Brands' Summer Playbook
Several Indian active brands are anticipated to dominate the summer wear market in 2023 with their trendy and eco-friendly collections. Brands like FabIndia, H&M, BIBA, AND, Max Fashion, and Global Desi are expected to showcase their latest designs taking a timely & quick call, who have already stocked up on their summer collections to be in sweat spot and ticking all their boxes right are likely to come up trumps, offering a vast range of options ranging from breezy dresses to lightweight Kurtis, and comfortable palazzos and so forth.
Whilst, the men's range includes fashionable t-shirts, comfortable home and loungewear knit bottom wear, shirts, and stylish, trendy, and comfortable jeans.
Leapfrog; Interesting to note here that these brands are known for their fusion of traditional Indian aesthetics with modern designs, catering to the diverse fashion preferences of consumers and long long retail market, and are coming of age.
Manufacturing Hub and Supply Chain
No prize for guessing that for the longest time, India has been recognized as a global manufacturing hub for textiles and apparel/garments (T&C), a hotbed for designing, creativity, and innovation playing a meaningful/crucial role in the manufacturing of summer wear.
Taking a quick glance at manufacturing hubs/region-wise states like Gujarat, Maharashtra, and Tamil Nadu are leading manufacturing hubs, known for a long for their textile mills and garment factories and robust eco-system.
The above-mentioned regions/zones have a well-oiled/structured supply chain network that enables the easy & regular flow of raw materials, fabrics, and finished apparel/garments, both locally and globally.
Furthermore, India's textile industry concentrates and focuses on the crucial facet of sustainability and ethical good practices, what is impressive is presently many manufacturers/players are consciously started adopting eco-friendly and fair trade practices in their manufacturing processes and, in their long supply chains.
Market Size and Facts
Fundamental tailwinds; According to research from McKinsey, India's clothing market will be valued at $59.3 billion in 2022, ranking it sixth in the world after Germany and the United Kingdom. Between now and 2025, the addressable population's total yearly income is anticipated to treble.
The Indian summer wear market is projected to witness remarkable growth in 2023, stemming out of changing consumer preferences and forever-increasing awareness about sustainable fashion.
Technopak Advisors one of the interesting reports mentions that the Indian apparel market is projected to hit $59.3 billion by 2022, notably the summer wear segment accounts for a significant share all on the back of a rising number of fashion-conscious millennials population and Gen Z, where comfort and style takes a prominence adding to the elegance of the summer look with stunning summer outfits leading to the resultant surge in the demand/desire for trendy/classy summer wear is a given.
The Future is rooted in the past
In 2023 is expected to witness a much-awaited Spring-Summer collection of vivid and vibrant summer colors and prints, we are also poised to witness a lovely fusion of the old and new, with numerous modern adaptations of ancient prints, from classic designs modified with new color combinations or textures to legacy color palettes applied in more modern settings.
Step Out & Shine this summer
Digital journey; Furthermore, the rise & growing response to e-commerce has also contributed/been the biggest friend to the growth of the Indian summer wear 2023 market, with online/digital platforms enabling/providing easy & quick access to a range of fashionable options.
Needless to state here that many Indian brands have also expanded their online presence/digital footprints, offering virtual enhanced shopping experiences and bespoke/personalized styling, further giving an impetus to category/the market's growth.
The resilience piece; Aggressive marketing and growing brand-consumer engagement as in the human element interestingly have been the biggest drivers of the sales.
Refresh Summer Wardrobe: India's Harsh Temperature Demands!
In conclusion, interestingly Indian summer wear for 2023 is well expected to value-offer a whole gamut of trendy options, maintaining customer-centricity with a sharp focus on comfort, style, and sustainability in the customer purchase journey.
What will shape and drive; Active brands, manufacturing hubs with supply chains, and market size are key factors that will shape the fashion landscape in the upcoming summer season.
With increasing awareness about sustainable fashion and changing consumer preferences, that is where AI comes into the picture considering it is continuous optimization making sure there is a convergence in the customer purchase journey.
With great power comes great responsibility; Net net the Indian summer wear market is poised for substantial growth, providing ample opportunities for fashion-conscious individuals to stay stylish and comfortable in the hot weather.
After all, the customer is at the centerstage in the end and, the consumer is really protected with businesses having all the hands-on deck & dashboard, supported by apt policy management with a lot of integration focused between brands, their supply chains, and most uniquely characterized by keeping customer interest at the heart is what the business rigor is going to be as a summary statement.
