29 February 2024, Mumbai 

An overview

Q: How was the brand SHREE born? Could you please share your journey and experience to success?
Shree: We identified a lack of an everyday, ethnic fashion brand in the market that catered to the modern Indian woman, who valued quality, comfort, convenience, and affordability.

For this we thoroughly researched and studied the Indian market, key clothing requirements and preferences in terms of fabrics, colour tones, styles and cuts that best suited the target customer base. We understood that most women who wanted trendy designs with quality and the right fit would mostly go to a tailor and wouldn’t still get the desired results.

Thus, we decided to form a brand for the "women of today". We did not know where to begin, so we started as an E- commerce platform selling ethnic wear on E-Bay in 2009. SHREE made its presence in the markets in 2010, and steadily grew in all major online marketplaces. We opened our first brick and mortar store in Todapur, New Delhi in 2015 and that was a major milestone for us. Since then, there has been no looking back. Today, we are 150 stores strong and growing within India as well as internationally!

The year 2021 brought about a drastic shift in our brand persona. SHREE – The Indian Avatar became SHREE – She is Special, with a completely new logo design, identity and in-store experience.
All our existing 100 stores have been renovated with the new identity and more than 50 new stores have been launched ever since. The new tagline “She is Special” enunciates on what SHREE stands for—the power that every Indian woman withholds.
Ethnic wear, as we understand, is the essence of every Indian woman's closet. And that's where we come in. Our brand offers well-priced, comfortable, and everyday Indian ethnic wear to all kinds of women.
Q: What is your expansion plan looking like for the immediate future?

Shree: We take pride in saying that we have come a long way and have achieved success in establishing our brand, providing affordable yet comfortable and high-quality products.
Last month, we launched our 140th store in India & 6th Store in UAE. We also have stores in Singapore & Qatar and we will soon be launching in Saudi Arabia. It is important to highlight that SHREE is the first "Made in India" ethnic wear brand to have 10+ stores internationally.
We envision to reach the milestone of 500 stores within the next 3 years and establish a presence in other key ethnic wear markets internationally such as USA, UK, Canada & Malaysia.

Q: What does brand SHREE stand for?
SHREE - She is Special is a "Made in India" brand inspired, sourced, designed, and created exclusively in India for the modern Indian woman, celebrating style, individuality, quality, and comfort. The goal is to promote the employment of home-grown factories, small job workers, tailor masters, and every life we touch in the making of our outfits.

SHREE goes from fibre to fashion domestically. It is a truly Indian product – Inspired, Sourced and Made in India.
As a brand we stand for "women empowerment". We understand that the modern Indian woman is constantly striving to maintain a perfect equilibrium between her social and professional life. We enable her to traverse effortlessly and stylishly between her personal and professional life, while keeping her fashion functionality in mind!

The aim is to fill your wardrobe with apparel that is your go-to outfit every morning.
SHREE's design philosophy is simple - comfort and inclusiveness is a priority. Our outfits celebrate every body type, age, etc.
Besides, our designers work with colours and fabrics that complement the modern Indian woman keeping in mind the extreme weather conditions in the country.
Q: How do you go about planning your collections and designing the outfits?
Shree: We design our outfits in 2 large season-specific collections: Spring-Summer and Autumn-Winter. We plan our season's
collection based on thorough market research and analysis of shifts in consumer preferences and trends. From this research
forecast, we further create themes and stories within the larger seasonal collection with multiple ensembles.
Based on the set themes, we design appropriate prints and then proceed to the crafting of silhouettes. Our customers and
their requirements form the backbone of our creativity and designing. Additionally, we also analyse our previous collections
to understand which outfits were liked best by our consumers in the past.
An understanding of the past performance and research of the upcoming trends allow us to create collections that are unparalleled across the entire segment.
Q: What is your business strategy going forward and how do you intend to make it sustainable?
Shree: Our future business strategy is led by our intent to focus on what creates value for our customers in the long run - a vision that we, at SHREE, believe as being extremely important for any business to be successful.

Our strategy at this point is to stay on the pulse of the customer, analyze and understand their fashion, functionality and convenience expectations and accordingly streamline our product line.
To achieve this, technology adoption and digitalization will play a major role. We have extensively adopted this new transformation and have primped up all our online and digital platforms (WhatsApp, social media, Website, Emails, SMS) to ensure that we communicate to our customers and vice versa at every customer touchpoint and at the same time have an easy and seamless interaction with our partners and other stakeholders.
Additionally, we have fully streamlined our internal processes, inventory management, and brand building initiatives.
We conduct an increasing number of sales through our website, social media and WhatsApp, and offer swift deliveries to our customers' doorsteps.

Our development team continuously sources new and sustainable raw materials and introduces new product lines.
Q: Can you please elaborate on SHREE’s latest collection?
Shree: Ethnic wear can be worn anytime, anywhere! Creatively designed keeping in mind the needs of today’s women and the new
trends heralded since the pandemic, SHREE’s latest Spring-Summer 2024 is all about keeping you comfortable yet pretty!

This new line is vibrant and classy. Enthused by the soothing pastel shades that depict the approaching summer, this collection consists of fabrics that are airy and breezy, styles that express comfort and convenience, and patterns that showcase ‘chic’ at its very core. The different types of detailing, surface ornamentation, handwork digital print, and embroideries enhance a
variety of styles.
The “Fabrics in Focus” this season are easy and breathable fabrics such as cotton, rayon, flex, muslin, and khadi cotton. In terms of cuts and styles, the focus is mainly on straight cuts, A-lines and fit and flare across kurtas, tunics, dresses, ethnic sets & multi-functional 3-piece sets.
ABOUT SHR Lifestyle Pvt. Ltd.
SHR Lifestyle Pvt. Ltd. is an ethnic wear manufacturer and distributor of everyday women’s clothing across India and abroad.
With an exquisite range of ethnic wear for women, SHREE celebrates the Indian-ness of every woman and takes pride in our Indian culture.

The brand, in its entirety is quality conscious and constantly strives to provide the best to its “Parivaar” without cutting any corners.
SHREE traces its origins from the Sanskrit word devi which means divine.

Deeply rooted in the Indian spiritual ethos, ‘Devi’ is quintessentially the core of every Indian woman.

The company draws its inspiration from the modern Indian woman; a woman who gracefully and efficiently maintains a perfect equilibrium between her social and professional life. Every SHREE outfit captures and celebrates an Indian woman’s sense of individuality.

Latest Textile Events

21 February 2024, Mumbai

The Future of Fashion: From Fast Fashion to Digital Design

While traditional fast fashion grapples with mounting criticism and sustainability concerns, a new era dawns, driven by groundbreaking life-changing technology like Generative AI (GenAI).

Video Insights

That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructuring how we design, produce, and experience fashion, offering a promising alternative to the current system.

GenAI injects value across entire supply chains, transforming the process from ideation to consumer interaction. Imagine designers effortlessly generating diverse, unique designs based on mere inputs, streamlining the creative process and accelerating time-to-market.

Tailoring to customisation

After all, every individual is unique in himself!

GenAI also fuels personalization, ensuring garments perfectly match individual preferences and body types, minimizing waste, and maximizing satisfaction.

This shift away from fast fashion's mass-produced, disposable model paves the way for a more responsible and sustainable approach. Digital fashion, empowered by GenAI and other advancements, offers unique solutions.

In the digital era of resource conservation approach; garments are designed and tailored virtually, eliminating physical samples and production runs. Consider 3D printed clothing, crafted using only the required resources, minimizing waste and environmental impact.

Of course, this digital transformation necessitates adaptation. Embracing new technologies, fostering collaboration between tech and fashion industries, and addressing ethical concerns related to data privacy and potential job displacement are crucial steps.

Huge multiplier; The future of fashion lies not in replicating the unsustainable practices of the past, but in harnessing innovation to create a more responsible, personalized, and exciting experience.

New paradigms; GenAI and digital fashion are not just trends, but the driving forces shaping a truly revolutionary era in how we dress and express ourselves.

Fashion Revolutionized

Get ready for a fashion future reshaped by AI! Generative AI, a game-changer in the industry, unveils entirely new avenues for product creation and marketing. Imagine a technology that not only boosts efficiency and spurs innovation but also caters to evolving customer needs like never before.

How Generative AI is Reshaping the Industry; Fashion is getting ready for alternate solutions by not relying solely on traditional inspiration.

Smart solutions

Generative AI tools crunch real-time, unstructured data, opening doors to fresh creative paths. Think of designers feeding sketches and specifications into a platform, instantly generating diverse design options.

Expect the unexpected; This unlocks rapid prototyping, exclusive drops, and even brand collaborations! Imagine using facial recognition tech to personalize eyeglasses for each customer, perfectly matching their style and preferences.

There is much more to it

But AI's magic extends beyond design. It empowers marketing teams to craft targeted campaigns, generate personalized content, and build unique virtual avatars for every platform.

This translates to laser-sharp targeting, individualized messaging, and trend prediction, giving brands a significant edge.

Enduring impact, AI's impact goes beyond creativity. It optimizes resource usage for eco-friendly practices, predicts trends for smarter inventory management, and personalizes the shopping experience, leading to higher engagement and sales.

By embracing this revolutionary technology, fashion brands can create lasting value and redefine themselves.

Insightful findings

An earlier report by WGSN explores the integration of multidimensional technologies in the fashion industry and how they are rapidly evolving and cross-pollinating, progressing toward a multi-layered future.

The report discusses the role of AI in fashion, including generative AI fashion, digital reality fashion, and robotic attire.

Generative AI (GenAI) has the potential to aid fashion designers in the creative process by offering a myriad of innovative design suggestions.

Own the occasion; However, GenAI's role in fashion is not to supplant human creativity but to amplify it. Designers still retain a pivotal role in interpreting and refining AI-generated designs.

How does the future look?

What is in offing; The future holds seamless virtual try-on experiences, voice-based commerce, intelligent pricing strategies, and automated product tagging.

How can any space/anyone be surprised by the impending impact of GenAi by not joining the movement and unlocking a world of possibilities in the ever-evolving fashion landscape?

Many experts don't see the overall headcount coming down in absolute terms notwithstanding the disruption it may cause on the back of huge productivity enhancement it is expected to kick in.

As per Microsoft CEO Satya Nadella's recent iteration that we are on the cusp of revolution," AI may not lead to a reduction in jobs but a creation of new jobs requiring new skills".

5 Key Insights:

1. From Fast to Digital: Shift from unsustainable mass production to responsible, personalized digital fashion.
2. GenAI Tailors: Personalized designs with minimal waste thanks to AI-driven customization.
3. Virtual Solutions: Resource-efficient digital design and production (e.g., 3D printing).
4. Collaboration & Ethics: Embrace new tech, foster collaboration, address data privacy and job concerns.
5. Revolutionary Era: AI shapes a more responsible, personalized

Latest Textile Events

What deserves mention is that "the metaverse is here, offering a unified platform for boundless possibilities, and at the forefront of this revolution stands a powerful duo: artificial intelligence (AI) and machine learning (ML).".

Video Insights

This dynamic and vibrant partnership is shaping the future of fashion in the metaverse in more than one way:

1. Drive Fashion to Your Taste: Imagine AI analyzing your preferences and suggesting personalized outfits that perfectly match your style. ML algorithms can learn from your past purchases, browsing data, and even your social media activity to curate a virtual wardrobe that reflects your unique personality.
2. Transformative Idea: Think beyond flat images and static models. AI-powered virtual try-on lets you seamlessly project clothing onto your avatar, allowing you to see how different styles drape and move in real-time. This immersive experience makes online shopping more engaging, sticky, and convenient.
3. Dynamic Dressing: Forget static outfits. AI-powered materials can adapt to your preferences and surroundings. Expect crazy ideas like," a dress that changes color based on your mood and choices or a jacket that even adjusts its temperature based on the virtual environment.".
4. Customisation: Ever dreamt of designing your clothes? AI and ML can help! Powerful tools can guide you through the design process, generating unique and personalized pieces that reflect your taste and vision.
5. Democratizing Fashion Co-Creation: Gone are the days when fashion design was limited to a select few. AI-powered platforms can empower anyone to become a virtual fashion designer, allowing them to create and sell their styles within the metaverse.
6. Expect fashion to go green: AI can play a crucial role in promoting sustainable fashion practices in the metaverse. By optimizing production processes and predicting trends, AI can help reduce waste and promote eco-friendly materials.

How the future of fashion will look: This is just a glimpse into the exciting future of fashion in the metaverse, powered by the transformative life-changer duo of AI and ML.

Use case

The primary point is," Myntra is disrupting the age-old practices of the fashion industry with data and machine learning.

It is now able to provide brands with consumer insights that take into account not only the consumer’s profile but also variables like their location, weather patterns, and what other consumers with similar parameters are buying.".

There is more agreement around," Computers allow modern designers to create new patterns and styles compared to old tools. But computing does not mean a laptop or desktop running Windows new CAD software, but machine learning and the use of AI to create a new era for the fashion industry".

Unfolding story: Forget the clunky, isolated virtual worlds of the past

Narrative is expecting the unexpected; As these emerging technologies continue to evolve, we can expect even more incredible, innovative, and personalized experiences that break down barriers, redefine, and re-imagine the way we interact with fashion in the virtual world.

5 Key Insights on Fashion's Metamorphosis:

1. Personalized Style: AI tailors outfits to your unique taste.
2. Immersive Shopping: Virtual try-on makes online shopping real.
3. Dynamic Clothing: AI fabrics adapt to you and your environment.
4. Democratized Design: Anyone can create and sell virtual fashion.
5. Sustainable Future: AI reduces waste and promotes eco-friendly materials.

Latest Textile Events

24 February 2024, Mumbai

Unleashing the Potential and Navigating the Odds

Embrace the Future, Mitigate the Risks: The fast-changing global fashion sector is experiencing a seismic/tectonic shift in the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.

This piece explores the exciting possibilities and critical challenges presented by these dovetail, innovative tools.

How much Chatbots to Code exist in today's fashion: GenAI is revolutionizing customer service, crafting engaging content and marketing strategies, and even writing code for fashion software. This unlocks unprecedented efficiency and opens doors to new possibilities.

Knowledge Management: While GenAI empowers "Knowledge Management Crossroads" by augmenting human intellect, it also poses challenges.

Video Insights

Growing concerns; Potential biases in AI and reduced human interaction could affect knowledge quality and inclusivity, particularly for young professionals.

AI presents a Designing Diversity opportunity: Imagine effortlessly generating unique, diverse garments tailored to individual preferences! GenAI can accelerate the creative process, reflecting the inherent individuality of designers and consumers.

Nuanced data point: McKinsey's report highlights the ongoing digital transformation, with nearly 90% of companies across sectors embracing it. The fashion industry is already using GenAI to personalize shopping experiences, like virtual try-on, and this trend is set to continue.

Driven by aesthetic sense: it presents a huge opportunity as GenAI's impact extends far beyond aesthetics, holding a promise of optimizing the entire fashion supply chain, from design to delivery, promoting efficiency and sustainability.

Fashion's AI Revolution: Meaningful Implications to the fashion industry

With opportunities come challenges; While embracing GenAI's potential, we must acknowledge the challenges.

AI Won't Replace Humans—But Humans With AI Will Be Sustainable!

Responsible AI development is at the forefront of the global fashion industry today, with new milestones being achieved every day, Fostering human-AI collaboration, and promoting knowledge diversity are key to building a thriving fashion future.

Latest Textile Events

20 February 2024, Mumbai

Bangladesh Apparel Industry: A glance

Sharing an update on export performance for the period of July 2023–January 2024, focusing on the positive shift in January 2024.

Positive Growth in January 2024:

• After a challenging October-December 2023, RMG exports saw a remarkable turnaround in January, growing by 12.45% compared to January 2023.
• Knitwear exports led the charge with a 17.32% increase, while woven exports also rebounded with a 7.16% jump.
• January 2024 marked a historic moment with the highest-ever monthly export turnover of US$ 4.97 billion, nearly reaching the US$ 5 billion milestone.

Factors Contributing to the Growth:

• This progress reflects our continuous efforts in product and market diversification, along with an upward climb in value addition.
• Global economic recovery: Retail sales in key markets like the US and UK reached record highs during the holiday season, indicating a positive shift.
• Reduced inventory burden: Buyers are expected to place new orders as excess inventory pressures subside.
• Easing economic pressures: High inflation and interest rates are normalizing in major economies, creating a more favorable trading environment.

Outlook for 2024:

Based on these trends, BGMEA anticipates a strong comeback in terms of trade and growth throughout 2024.

GIST

Bangladesh Apparel Industry: Upward Turn in January 2024

1. Growth Surge:

• RMG exports jump 12.45% in Jan 2024 vs Jan 2023.
• Knitwear leads with 17.32% increase, woven exports up 7.16%.
• Highest monthly turnover ever: US$ 4.97 billion.

2. Key Drivers:

• Product & market diversification, increased value addition.
• Global recovery: holiday season boosts retail sales in major markets.
• Reduced inventory, new orders expected.
• Easing economic pressures in major economies.

3. 2024 Outlook:

• BGMEA anticipates strong trade & growth throughout 2024.

CREDITS: BGMEA press release

Latest Textile Events

17 February 2024, Mumbai

Dress to Impress the Metaverse: Fashion's AI-Powered Future

The future of fashion is virtual and the world has gone way beyond physical catways! Dig into the metaverse, where AI tailors experience something as unique as your style. Run your imagination wild:

• Your digital doppelgänger, strutting through virtual stores, trying on outfits that adapt to your mood and preferences.
• AI stylists whisper secrets, predicting your next must-have piece before you even know it exists.
• Makes customers take center stage in any fashion show rather than just a mute spectator, interacting with clothes and fellow fashionistas in real-time.

Generative AI is the future & is here to stay, capable of incredibly transforming fashion businesses!

Potential Use Cases:

1. Instantandom: Transform text into stunning visuals. Create captivating social media posts, product mockups, or presentations – effortlessly.
2. A peek into the future: Foresee video frames. Analyze video sequences and predict future frames, aiding in sports analysis, traffic prediction, or even self-driving cars.
3. Making text to talk: Convert text to natural-sounding speech with diverse accents, tones, and emotions. Ideal for educational content, personalized messages, or accessibility tools.
4. Empowering the trick of voiceover: Create new audio from existing sources in seconds. Generate voiceovers for games, films, or training materials with ease.
5. Curating customer experience mechanisms: Craft customized content across text, images, music, and more. AI learns your preferences and creates unique experiences for each user.
6. Stickiness: Generate thought-provoking questions that evolve. Fuel engaging discussions and innovative ideas based on past interactions.
7. Human creativity gets a leg up: Push creative boundaries with AI-generated concepts, stories, or articles. Let data analysis fuel entirely new forms of artistic expression.
8. Content creation at scale: Generate massive amounts of unique content swiftly. Develop training materials, scripts, or marketing copy efficiently, leveraging existing information.
9. Diversity at scale: Create diverse fashion models to reflect your entire customer base. Supports the demonstrability of products authentically enabling a deeper & and wider outreach.
10. Customization: Utilize conversational AI that analyzes data to generate personalized responses. Ensure customer satisfaction and cater to their specific needs.

A case in point: YOONA.AI's incredible, pathbreaking Berlin metaverse, launched in 2023, hosted the first-ever virtual fashion week. 

No less than a game changer in the global presentation landscape, for instance, effects like immersive experiences with no sense of deja vu revolutionizing the fashion in which fashion uses to connect with its entire eco-system.

Yes, it's not science fiction (Sci-fi), it's the future AI is weaving for fashion. This study unveils:

• Making shopping playful: Discover how AI understands your desires and tailors the perfect virtual wardrobe.
• Much more than likes and shares: Explore new frontiers of brand engagement with AI-driven influencers and gamified experiences.
• Differentiability: Learn how AI empowers brands to innovate and differentiate in the metaverse.

Contextually speaking, the metaverse today is way more than just a catchword, it's a revolution of sorts. Inviting stakeholders to explore and discover fashion's hidden, untapped potential is driving hard outcomes, taking future fashion notches above, and helping achieve the unexpected.

5 AI Fashion Insights in the Metaverse:

1. Digital Doppelgänger: Try on outfits that adapt to your mood.
2. AI Stylist Whisperer: Predict your next fashion obsession.
3. Interactive Fashion Shows: Become the star, not the spectator.
4. Generative AI Revolution: Transform fashion businesses forever.
5. Personalized Content Curating: Craft unique experiences for every user.

Latest Textile Events

22 February 2024, Mumbai

Unleashing the Potential and Navigating the Odds

Embrace the Future, Mitigate the Risks: The fast-changing global fashion sector is experiencing a seismic/tectonic shift in the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.

This piece explores the exciting possibilities and critical challenges presented by these dovetail, innovative tools.

How much Chatbots to Code exist in today's fashion: GenAI is revolutionizing customer service, crafting engaging content and marketing strategies, and even writing code for fashion software. This unlocks unprecedented efficiency and opens doors to new possibilities.

Knowledge Management: While GenAI empowers "Knowledge Management Crossroads" by augmenting human intellect, it also poses challenges.

Video Insights

Growing concerns; Potential biases in AI and reduced human interaction could affect knowledge quality and inclusivity, particularly for young professionals.

AI presents a Designing Diversity opportunity: Imagine effortlessly generating unique, diverse garments tailored to individual preferences! GenAI can accelerate the creative process, reflecting the inherent individuality of designers and consumers.

Nuanced data point: McKinsey's report highlights the ongoing digital transformation, with nearly 90% of companies across sectors embracing it. The fashion industry is already using GenAI to personalize shopping experiences, like virtual try-on, and this trend is set to continue.

Driven by aesthetic sense: it presents a huge opportunity as GenAI's impact extends far beyond aesthetics, holding a promise of optimizing the entire fashion supply chain, from design to delivery, promoting efficiency and sustainability.

Fashion's AI Revolution: Meaningful Implications to the fashion industry

With opportunities come challenges; While embracing GenAI's potential, we must acknowledge the challenges.

AI Won't Replace Humans—But Humans With AI Will Be Sustainable!

Responsible AI development is at the forefront of the global fashion industry today, with new milestones being achieved every day, Fostering human-AI collaboration, and promoting knowledge diversity are key to building a thriving fashion future.

Latest Textile Events

20 February 2024, Mumbai

GenAI sets value across supply chains; Traditional fast fashion faces mounting challenges, but digital fashion, fueled by tech advancements, emerges as a powerful alternative.

Its data-driven, collaborative spirit fosters innovation and sustainability, resonating with a generation deeply connected to technology.

Deep-learning GenAI; However, being in its early stages, comprehensive research is vital to navigate this uncharted territory.

1. A Human-Centered Approach

   Cognitive; This exploration takes a holistic approach, examining both industry trends and core consumer psychology.

   Beyond trends, We delve into human perceptions of the virtual world and explore how digital fashion can seamlessly integrate into the metaverse's budding economy.

   Designing the Future Wardrobe:

   The analysis investigates the evolving skillset demanded by emerging designers. We propose a revolutionary platform that redefines their work, fosters consumer interaction, and empowers the personalized creation of intricate and valuable digital garments.

   Fast Fashion's Fall, Digital Fashion's Rise: Recalibration

   Fashion's AI-Fueled Symphony: A Harmonious Collaboration of Human Ingenuity and Machine Intelligence

   Shrouded Intrigue; AI-generated fashion goods and services

   Metaverse and Fashion: Technology is @ centre

   This journey through the metaverse and fashion, intertwined with cutting-edge technologies, signifies a digital revolution for the industry. The metaverse emerges as a transformative space hitherto conventional, enabling: key insights

   • Immersive Engagement: New avenues to interact, express, and connect through fashion.
   • Fosters Innovations: Experimenting with virtual designs and pushing creative boundaries.
   • Conscious and responsible practices: Reducing physical waste and minimizing and mitigating the environmental impact the processes leave for a greener planet.

   Sexy world of metaverse: Go crazy! Walk into a world where fashion transcends the physical, where self-expression explodes into vibrant digital landscapes.

   VR; This is the metaverse, a virtual reality where businesses, especially those in fashion and retail, are stepping into a future brimming with possibilities.

   Opportunities boundless

   User cases; armed with customizable avatars, become living canvases for fashion brands. Imagine virtual runways showcasing never-before-seen designs and interactive immersive stores where avatars try on dressing in real-time.

   Intriguing: The metaverse is a gateway to Gen Z, the tech-savvy generation poised to become the next wave of consumers and influencers.

   Case in point; Brands that embrace this virtual space can tap into their values, desires, and aspirations and build lasting loyalty and deep impressions to build stickiness.

   Digital Transformation: It's a positive catalyst for change capable of catapulting the envelope of fashion design, and encouraging experimentation with new materials, textures, and functionalities what we call externalities.

   Fosters sustainable practices; minimizing physical waste and production footprints. But this digital transformation also brings challenges.

   Agility and adaptability: Businesses must adapt their existing models to thrive in this new ecosystem. Design processes need to evolve, incorporating virtual tools and catering to digital avatars.

   Hardwired Data-science; New business practices emerge, demanding expertise in data management, security, and virtual currency. Human interaction takes on a new form, requiring innovative engagement strategies reshaping fashion.

   Atam-Nirbharta; A stride in the direction of smart e-technology becomes elixir in fashion space today; seamlessly connecting the physical and virtual worlds.

   Virtual Fashion; How will it pan out? The metaverse is dynamically undergoing a paradigm shift in the evolving landscape of the fashion and retail industries. This frontier beckons, waiting for businesses to step into the future of fashion, stitch by stitch.

   Fashion buckets show exuberance; Needless to say, this digital revolution reasonably shapes the future of fashion in the digital era as momentum continues, creating exciting and responsible possibilities for designers, retailers, brands, and consumers alike across the eco-system; Something we have not seen for a while triggering the need for data-learning is reflected granularly in the construction of the fashion industry in the transition time.

Latest Textile Events

17 February 2024, Mumbai

Fashion's AI-Fueled Symphony: A Harmonious Collaboration of Human Ingenuity and Machine Intelligence

Shrouded Intrigue: AI-generated fashion goods and services

Unfolding story; Imagine fashion marketing transcending automation, morphing into a symphony of personalized experiences orchestrated by the harmonious blend of human creativity and machine intelligence.

Key driver; The AI-empowered fashion industry, fueled by data-driven insights and AI-assisted mechanisms, elevates marketing to the conductor's role, leading the dynamic dance between opportunities and challenges presented by technology.

From Automation to Augmentation: Curative Approach

A Powerful Duet; Industry 4.0 saw fashion function on autopilot, churning out tasks with impressive efficiency but lacking the human touch. Today's evolving fashion industry, embracing agile adaptation, ushers in a collaborative duet.

AI agents are no longer robots; they're fashion-savvy partners, analyzing vast datasets to predict individual preferences and spot emerging trends. 

This empowers brands to curate laser-targeted campaigns as one size doesn't fit all, reaching the right audience with the perfect outfit at the perfect moment.

At scale

It is rightly said there are no easy answers to keep today's evolved & and demanding consumers captivated at scale and away from deploying how well stakeholders can embrace new age and cutting-edge AI-enabled interventions.

Further, AI-powered communication tools personalize interactions at scale. Imagine chatbots equipped with emotional intelligence, responding to customer queries with empathy and understanding.

Dynamic content platforms tailor website copy and social media posts to individual style preferences, creating a seamless, personalized journey that fosters deeper engagement and brand loyalty.

Consumer Empowerment: The consumer is the queen!

However, the spotlight doesn't solely shine on the conductor and their AI collaborators. The AI-fueled fashion industry empowers consumers as well, transforming them from passive recipients into active participants in fashion's grand show.

Consumers become co-creators, using AI tools to customize outfits, access virtual fitting rooms, and share their feedback directly with brands, shaping the fashion landscape.

Externalities; Social media platforms become their voice, allowing them to influence the industry's direction by expressing their opinions, preferences, and values. This shift creates a more democratic and diverse fashion landscape, where consumers and brands collaborate in a harmonious exchange.

Navigating the New Landscape: A Conductor's Toolkit

This metamorphosis presents both exciting opportunities and daunting challenges. To thrive, marketers must equip themselves with a new set of skills:

• Data analytics and its use case: Understanding and interpreting data is no longer optional, it's essential for crafting and curating targeted campaigns and measuring success.
• Humans are front and center of today's design: Technology is a tool, not a replacement for human empathy and creativity. Marketers must design experiences that are not only efficient but also emotionally engaging and reflect the essence of fashion.
• Considerations beyond economics: As AI becomes more sophisticated, ethical considerations come to the forefront. Marketers will do justice by ensuring responsible use of data and avoiding manipulative tactics that erode trust.

Toolkit

Culture of inclusivity; By embracing this transformation and wielding the combined power of human ingenuity and machine intelligence, marketers can become maestros of personalized fashion experiences.

They can conduct an orchestra that resonates with both brands and consumers stemming from informed insights, ushering in a new era of fashion driven by data-driven insights and harmonious AI-assisted unparalleled collaboration in the face of global events.

5 Key Insights on Fashion's AI-Fueled Symphony:

1. Beyond Automation: From autopilot to curated experiences, AI augments human creativity, not replaces it.
2. Personalized at Scale: AI understands individual preferences and tailors marketing, reaching the right audience with the right message.
3. Consumers as Co-Creators: AI empowers consumers to customize, share feedback, and shape the fashion landscape they desire.
4. Data-Driven Conductor: Marketers must wield data insights and human understanding to orchestrate successful campaigns.
5. Ethical Harmony: Responsible AI use and inclusivity are crucial for building trust and fostering a sustainable fashion future.

Latest Textile Events