Under their ‘Amer by Eka label, fashion brand Eka unveiled their Spring/Summer 2025 collection, ‘The Rite of Spring,’ at the Lakmé Fashion Week x FDCI 2025. The event is being held from March 26-30, 2025 in Mumbai along with other innovative designs.

The Amer Fort-inspired collection re-imagines architectural elements as craft-focused, ready-to-wear pieces. Showcased at a runway show in Mumbai, the collection translated the fort's botanical and grand heritage into tactile, layered garments, showcasing a palette of blues, whites, greens, and pinks. Influenced by Pina Bausch's, Designer Rina Singh's vision offered a thoughtful fusion of traditional and contemporary styles.

Offering a rhythmic symphony of renewal—where colors, textures, and silhouettes dance together, the collection brings ancient crafts to life with contemporary relevance and sustainable intention, says Designer Rina Singh

Fabrics like light cottons, silks, organzas, and handwoven textiles like cotton-silk, linen, and gauze are a key element of this collection. Its patterns are characterized by bold stripes, checks, and contrasting selvedges while the range transforms hand-drawn floral motifs into detailed block prints, some requiring up to 80 wooden blocks per garment. Embroidery and appliqués symbolize the mirrored collages and ornate borders of Amer Fort’s gateways, adding a subtle sparkle.

The collection serves as a poetic exploration of India’s textile heritage, reinterpreted with a contemporary perspective.

Sustainable fashion label Rkive city, winner of the R|Elan Circular Design Challenge 2024, is set to debut its first solo runway collection, Reclaim The City, at Lakme Fashion Week x FDCI on 27th March 2025 at The Atelier, Jio World Convention Centre. This milestone follows their victory in the prestigious competition, organized in partnership with the United Nations in India to promote circular fashion.

Launched six years ago by Reliance Industries Limited, the R|Elan Circular Design Challenge (CDC) has emerged as a leading platform for sustainable innovation. In collaboration with Lakme Fashion Week and global partners like Istituto Marangoni, British Council, and Redress Design Challenge, CDC nurtures emerging designers who redefine the fashion industry through eco-conscious practices. Since expanding globally in 2023, it has reinforced its mission to drive circularity across the UK, EU, and Asia-Pacific.

Reclaim The City is a 36-look collection that explores memory and transformation through reconstructed textiles. Built from salvaged scraps, repurposed denim workwear, and reimagined silhouettes, each piece is crafted entirely from post-consumer materials.

Techniques such as block printing, patchwork, and creative waste management breathe new life into discarded garments, particularly office shirts once deemed imperfect. The collection highlights the beauty of repair and reinvention, preserving cultural elements in a rapidly modernizing world.

As Mumbai undergoes massive redevelopment, Rkive city’s collection serves as a reminder to balance heritage with progress. For the brand, revival is not nostalgia but an active reimagining honoring the past while shaping the future of sustainable fashion.

A fashion brand that focuses on conforming to the latest trends, Savana is launching a new campaign titled ‘Dare to Denim; to change people’s perception about denim. They're trying to showcase denim as a versatile, tough, and comfortable fabric that fits into wearer’s whole life.

As a part of this campaign, the brand is introducing ‘Joga,’ which stands for Denim Yoga. Designed to show off how flexible and stretchy Savana Denim really is, the campaign showcases people doing yoga, skateboarding, and even just relaxing in bed, all while wearing denim. It aims to break old stereotypes about denim being stiff and restrictive and prove that it can move with customers’ body during all their activities.

Yogesh Agarwal, Country Partner, Savana says, the campaign showcases the performance potential of denim.  Joga proves that the brand’s high-performance denim is ideal for an active, adventurous lifestyle without sacrificing style or comfort. It strives to merge fashion with practicality, making denim the go-to fabric for any occasion.

Challenging traditional fashion ideas, Joga enables people to experience denim in new and unexpected ways. Through this campaign, Savana reinforces their image as a brand that celebrates being unique, expressing yourself, and trying new things.

The Fashion Design Council of India (FDCI) will host The Boys Club, a dedicated menswear showcase, at Lakmé Fashion Week X FDCI on March 27 at the Jio World Convention Centre in Mumbai.

The showcase will feature three collections: Metamorphosis by Anurag Gupta, Monolith by Linetribe, and Nawabs of Bengal by Roy Calcutta. It aims to highlight the increasing influence of contemporary menswear and further strengthen the presence of menswear in the Indian fashion industry.

Emphasizing on the council’s commitment to supporting menswear designers, Sunil Sethi, Chairman, FDCI, following the success of FDCI India Men’s Weekend 2025 in Jaipur, the Council is carrying that momentum forward with this showcase at Lakmé Fashion Week.

The council is proud to see Indian menswear evolving, and support emerging designers, two of whom will be making their debut at the fashion week, he adds.

The 2025 edition of Lakmé Fashion Week X FDCI will be held from March 26-30, 2025 at the Jio World Convention Centre in Mumbai.

Actor Adhyayan Suman will collaborate with former Miss Universe India Divita Rai and designer Alka Suman to launch a luxury fashion brand titled, ‘Duchess Kumari.’

The brand, ‘Duchess Kumari’ will be launched with two distinct ranges; pret and bespoke that will include pantsuits, gowns, dresses, etc.

The brand’s designs will include a bold mix of Indian textiles like brocades, raw silk, chanderi, and ikkat coupled with western-inspired elements such as bows, polka dots, pearls, and crystal embellishments.

In a joint statement, Suman and Rai say, the brand is a product of the prevalent mindset shift amongst individuals that emphasizes on creating one’s own success story rather than waiting for an opportunity to do so,

The brand will launch its debut collection on March 23, 2025.   

Fashion retailers like Arvind Fashions, Trent, Blackberrys, and Madura Fashion & Lifestyle are accelerating their collection rollouts, shifting from the traditional six-month cycle to frequent launches. This shift aligns with rising consumer demand, particularly from Gen Z, for fast-changing styles influenced by social media trends.

A recent study reveals that 11 per cent of collections now launch in 3-5 months, with 2 per cent reducing lead times to under three months compared to the previous norm of 6-9 months for 39 per cent of collections.

Retailers are streamlining supply chains to improve agility. Arvind's Vice-Chairman Kulin Lalbhai notes that moving from wholesale to direct distribution has enhanced control and speed. Trent’s MD, P Venkatesalu, says manufacturing timelines have shrunk by 20 per cent due to improved ecosystem efficiency.

Startups like Groyyo, Zyod, and Fashinza are leveraging tech to cut design-to-launch times from six months to six weeks. They optimize procurement, track production, and reduce inventory risks. Zyod co-founder Ankit Jaipuria says they create nearly 10,000 styles monthly.

With tech-driven efficiencies, Indian fashion retailers are rapidly adapting to a dynamic market, ensuring quicker, trend-focused launches.