Aneeth Arora’s Pero launches new collection in international stores
01 September 2021, Mumbai:
Expanding its international distribution network, AneethArora’s sustainable fashion and lifestyle brand Pero launched new collection ‘Mini’ for autumn/ winter 2021 in stores in Italy, Japan, and the US.
As per a Fashion Network report, the brand launched a number of pieces from this collection in multibrand boutique in New York It launched a range of dresses and jackets at Soho in New York.
The brand continues to retail from a number of boutiques in Japan. In Italy, Pero has launched its new collection at Bertinotti Lecco in Lombardia and Simona Boutique in Finale Ligure.
Pero’s new collection features bright and bold tartan textiles, embellished with delicate knot work and hand-embroidery. The collection has a colour palette of neon yellow, navy blue, and magenta and features tailored coats, loose tunics, and other brand garment staples.
Little Pero dolls are hidden inside the collection’s overcoats and also feature as tactile appliqués on loose tops. This season, Pero linked up with illustrator Richard Gomes to create a number of dolls, including oversized doll bags, based on Gomes’ drawings.
TOP 5:
- For an occasionwear collection, Biba collaborated with Rohit Bal
- Sutraa This September, the Indian Fashion Exhibition will return to Patna and six other locations
- Kanpur will host the first edition of the Fashionista shopping fair in September
- In the first half of this year, Bangladesh emerges as the favored destination for Indian garment consumers
- Donear Group, an Indian textile company, has acquired Mayur Fabrics and the PV Suiting distribution network
