Nearly 67 per cent of urban Indians plans to switch to online shopping post pandemic, says latest research report by YouGoy. The new report offers an overview of changing consumer attitudes and behaviours in 17 global markets. . It says, four out of five urban Indian consumers changed their regular shopping habits during the pandemic. They reduced their consumption of junk food and increased fresh fruit and vegetable consumption.
They also pledged to focus on sustainability and support local businesses once the pandemic has ended. Online shopping of groceries: either through delivery or click & collect services remained as popular as in store purchases during the pandemic In India, there is a 37 percentage point difference between those who bought groceries online using the delivery option (50 per cent) and those who picked it up (13 per cent).
Urban Indians were eating more dairy items (53 per cent) while consumption of chilled ready meals remained static (27 per cent increase vs 28 per cent decrease in consumption). Around 36 per cent of Indian consumers reported a decrease in their purchase of personal care/cosmetics products. On the other hand, 70 per cent of respondents said they bought more cleaning products during the pandemic.
