Footwear major Bata India expects growth to take off by the end of Q1FY22 as consumer spending picks up. The brand halted expansion of company-owned and company-operated stores in large cities. However, it has expanded the franchisee model into smaller towns.
Sandeep Kataria, Global CEO, Bata Brands says, the company will continue to up its ante through digital initiatives. It has ramped up digitally –assisted shopping and catalogue-based selling. Bata has also reached out to consumers by going to residential societies and doorsteps with offerings. It has also ramped up technology across its own website besides boosting presence across e-tailing sites such as Amazon and Flipkart.
