Walmart-owned ecommerce platform Flipkart delivered over 10 million orders in the first five days of its flagship Big Billion Days sale event, with broad-based growth across categories such as smartphones, fashion, large appliances, electronics, furniture and general merchandise. The number of transacting sellers on its platform grew by 1.5 times during this year’s sale period compared to last year.
The platform also recorded a 666 million visits, of which 52 per cent were from Tier III cities and beyond. Twice the usual number of customers visited its mobile category this year, with a 3.2x increase in sale of premium smartphones, predominantly driven by Apple, Google and Samsung. In the fashion category, it sold over 16 million products from across 40,000 brands.
As per RedSeer Consulting, both Amazon and Flipkart clocked sales of around $3.1 billion in the first four and a half days of the festive period, exceeding the $2.7 billion in gross sales during the entire period last year.
Industry trackers Forrester Research and RedSeer Consulting peg the cumulative sales by the two e-tailers at about $4.7 billion on average from October 15 to October 22.
