India’s largest and fashion week, Intimate Fashion Week (IIFW) successfully concluded its 4th season virtually on October 23, 2020. The show received global volunteer participation by the models, associations and partnerships from various countries. This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as its official lingerie partner. Le Desir showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year. Known for its innovative approach, IIFW has always presented concepts that imply strong social message and is all inclusive from plus size fashion, queer fashion, fitness fashion. It has also initiated dialogues around body positivity by its BOO THE TABOO movement.
This year, IIFW’s various teams worked extensively over several zoom meetings and reached out to a stunning and diverse mix of women globally. The teams faced many challenges in shaping up this projects as many models had to back out from their participation commitments due to worrying COVID situations, smaller homes, absence of right merchandise, shortage of make-up & hair related things and cosmetics, sickness and also because some models caught COVID and the show took more than expected time to complete. But finally, they could present an outstanding virtual product. IIFW Show Director Snehal Oswal, Stylist Dhanashree Sawant hosted countless Training & Grooming Sessions with the models and prepared them not only for the walks and posing but she spent a lot of time motivating them and building confidence back.
