SK Ray, Charge d’Affaires, Embassy of India to Poland, opines, Indian apparel exporters have a huge opportunity to increase their presence in the Polish supermarkets and hypermarkets.
Ray recently addressed a large gathering of Polish buyers and Indian apparel exporters at a virtual B2B meeting on ‘India-Poland Synergies in Apparel & Textiles’, jointly organized by Apparel Export Promotion Council (AEPC) and the Indian Embassy in Poland.
He said, Poland serves as a textile hub for export to other European Union countries. However, Polish consumers are not very brand loyal. They prefer to shop in hypermarkets and supermarkets. Though mostly price-driven, they have now become conscious about design, quality and style.
This offers Indian exporters a huge opportunity to enhance their engagement in the Polish textile sector. Poland can serve as a major hub for textiles and Indian companies can supply in a large way to the Polish supermarkets and hypermarkets, Ray added.
