Luxury fashion brand JJ Valayarecently launched its latest traditional and occasion wear collection ‘The Royal Nomad’ inspired by palaces of the Shahs and Sultans and it is a celebration of ornate embellishments.
As per Fashion Network, the collection features a range of bridal lehengas for the spring wedding season as well as occasion wear couture. The collection features an array of jewel toned metallic textiles as well as a monochrome signature print.
The brand also has shifted its Delhi flagship store ‘The World of Valaya’ to the JW Marriott Hotel in Aerocity, Delhi.
JJ Valaya’s dedicated e-commerce store recently launched a new tab titled ‘Art’ which is teased as ‘coming soon’. The brand’s Facebook page is also teasing an upcoming launch, showing just a vintage style carpet as a hint.
JJ Valaya, born Jagsharanjit Singh Ahluwalia in Jodhpur, launched his eponymous brand in 1992 in New Delhi. The brand launched an e-commerce store last summer and uses the platform to retail its menswear, womenswear, and homeware lines.
