KVIC has decided to aggressively pursue registrations across the world with 41 applications already filed, and the UAE and Mexico being among the latest countries to recognise its logo and brand. From Japan and Nepal to Myanmar and Brazil, KVIC is seeking to protect its brand.
KVIC’s efforts to safeguard Khadi from any misuse have yielded significant results and helped Khadi’s sales grow by a big margin in last few years. Khadi’s trademark registrations are essentially to prevent khadi from duplication and safeguard the interest of its artisans, says Vinai Kumar Saxena, Chairman, KVIC.
A few years ago, KVIC found itself in a peculiar situation when it discovered that a German entity Natural Products(BNP) has got rights on Khadi and related marks in the European Union and other countries. A source said BNP has now expressed its willingness to settle the trademark disputes amicably.
