South Asian fashion house Payal Singhal has launched a new range of fusion and occasion wear in collaboration with ethnic wear brand Indya. ‘Payal Singhal for Indya’ line was launched on February 1 on Indya’s dedicated e-commerce store The range offers Singhal’s signature bohemian designs to a wider audience with Indya’s expansive distribution network and more accessible price point. It features lehengas, kurtas, shawls, tunics, and separates with pastel hues, floral prints, and tassel details.
The collection offers amble options for intimate family occasions, work from home meetings to more formal events, reflecting the evolving desires of shoppers in the ‘new normal’. Established in 1999, Payal Singhal focuses on modern Indian bridal and occasion wear laden with global appeal. History and culture are its starting points. However, it also approaches tradition with a renewed outlook to give every collection a present-day relevance.
