Couture and traditional wear brand TarunTahilianiwill donate a percentage of its total May and June sales to charity Dastkar’s Artisan Support Fund to aid craftspeople suffering due to Covid-19.
As per Fashion Network, the funds will go towards Dastkar’s work with over one lakh artisans in 25 Indian states. Many artisans are currently without work due to local lockdowns and are in need of assistance.
The brand also recently launched its spring/ summer 2021 collection named ‘Timelessness’ with a campaign shot by Hormis Antony Tharakan. Set in a pastel-hued palace, models showcase delicate florals, draped stain, and glittering embellishments with sarees, capes, and lehengas.
Setting out to create the image of India Modern, TarunTahiliani is a brand that straddles the present while rooted in India’s heritage of draped form and tradition of artistry. These quintessential techniques of craftsmanship, imbibed with love across generations, are made globally astute through the cut, construct and finish of TarunTahiliani silhouettes. Each creation exemplifying the guiding philosophy – “all that we were and more.”
Founded in 1995, the TarunTahiliani Design Studio juxtaposes modern sartorial prowess and the intricacies of Indian technique with skill.
These richly detailed, structured drapes are crafted to lend an edge to Tahiliani’s modern, Indian woman. Across Couture, Occasion Wear and Ready-to-Wear, the designer’s studio creates unique combinations of historical opulence and contemporary chic through the fine crafts and textiles of India.
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