Mustang’s new socks range blends sensibility with sophistication
02 September 2021, Mumbai:
Mustang the brand whose name was inspired by Hollywood classic Ben Hur is a leading socks manufacturer in India. Led by Naazneen Katrak, Co-Founder, the brand caters to fashion needs of customers across gender and age groups. Lubeina Shahpurwala, Partner, shares detail about operations, retail spread and upcoming collections.
Elaborate on your product portfolio.
Catering to the needs of the entire family, Mustang offers socks for men, women and newborn babies. We also offer health and compression socks for people with diabetes, blood pressure, swollen feet, wide calves and circulatory problems. Our socks are a reflection of our teams who nurture the entire process with extreme love and care.
What are the new innovations in your products?
Since its inception, Mustang has been constantly innovating to cater to changing market trends. We aim to make socks an essential fashion commodity for every occasion, and develop new products every day. Our manufacturing process enables us to not just introduce new designs and patterns but also widen our distribution network. Keeping with changing times, we have adopted new trends like online shopping, digital and contactless payments, etc. These help us contain the virus spread while continuing with regular operations.
What is your collection for the upcoming season?
The new collection focuses on fashion-oriented youth and offers vibrant colors, designs and patters. The socks in this range are designed to help customers achieve their personal best. They have been designed to balance sensibility with sophistication with the use of good materials, processes and performance. Elucidate on your retail spread.
We are present in 8,000 MBOs across India. We also have a presence in the Middle East and UK, and have recently entered the US market. We also have tie-ups with various e-commerce portals to match the growing trend of online shopping.
What are your future plans?
We aim to grow our distribution network and establish presence in Tier II and III markets.
TOP 5:
- Vasaas, a multi-brand fashion e-commerce platform, has over 400 Indian labels on board and expects to reach 1,000 by the end of the year
- Pastels & Pop, a shoe brand, has opened a store in Bengaluru
- Libas, an ethnic clothing business, has opened outlets in New Delhi
- Bhumi Pednekar is the first Indian brand ambassador for MAC Cosmetics
- Shanaya Kapoor, Vir Das, Divyendu Sharmaa, and Rohit Saraf have joined Misfit as brand ambassadors
Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA
