Madame Launches Fashion Ad Campaign for Freedom

09 May 2023, Mumbai 

The fashion world is abuzz with excitement as the iconic fashion brand, Madame, has launched its highly anticipated ad film titled "Fashionable & Free."

These captivating ad films embody the spirit of freedom, expression, and empowerment through fashion, making a bold statement about individuality and self-discovery.

Two-part ad campaign challenges 

Madame's first ad film spotlights their core values of being "Bias-Free, Comparison-Free, and Judgement-Free." In a society burdened by expectations and norms, Madame's message emerges as a refreshing call to break free from conformity and embrace individual style without constraints.

The stage is set for the premiere of the second ad film on August 11th, revealing the essence of "Shackle-Free, Obligation-Free, and Baggage-Free." This empowering film encourages the audience to liberate themselves from societal pressures and embrace fashion choices that allow them to soar with confidence.

Fashion is more than just garments

It is a powerful medium of self-expression and freedom. Madame's "Fashionable & Free" ad films encourage individuals to view fashion as a canvas for their own personal narrative, a tool to communicate their authentic selves to the world without fear or hesitation.

"We are absolutely thrilled to unveil our 'Fashionable & Free' ad films, which are a true reflection of Madame's identity as a brand that celebrates individuality and freedom through fashion," exclaimed Sumedha Jain, Head of Marketing Communications, Madame.

"Through these ad films, we want to inspire everyone to embrace their unique style, be bold in their choices, and feel empowered in their own skin.

The ad film is available for viewing on Madame's official YouTube channel starting August 9th, and fashion enthusiasts and admirers of the brand can expect to be captivated by the cinematic brilliance and powerful message these films convey. 

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