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LC Waikiki: Kicks off Mirchi Jam Season 1

03 February 2023, Mumbai

Apparel Group’s leading fashion retail brands LC WAIKIKI and Mirchi 1024 hosted a 10-week talent competition for aspiring musicians from 8 universities in the UAE.

The finalists were selected through listener voting. The finale was held at The Junction, Al Serkal, with over 200 students and supporters in attendance. 10 candidates performed for the ultimate prize of an all-expense paid trip to Turkey sponsored by LC Waikiki.

The competition was judged by well-known individuals.

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Union Budget 2023-24: Spykar Lifestyle view

02 February 2023, Mumbai

About Spykar

This homegrown denim wear brand has carved out a special place for itself in the country and is giving tough competition to international brands. Spykar has a very unique place in India. It is probably the only brand that offers denim as fashion while other brands project themselves as classic denim.

Sanjay Vakharia, CEO of Spykar Lifestyle shares his insights on “The Union Budget 2023-24, his statement expresses a positive view on the recent budget proposal, welcoming the focus on growth, economic progress, modernization, and sustainability.

He is of the firm belief that the rise in spending on capital expenditures will drive sustainable growth, the government's efforts to improve cotton productivity will stabilize cotton prices, and the decrease in personal income tax broadly will spur disposable income and fuel consumer spending. Despite the present muted demand due to inflationary trends/economic pressures, Sanjay Vakharia maintains that this budget will help address these challenges.

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Van Heusen: Partners with Paytm Insider to hold a musical concert

30 January 2023, Mumbai

Van Heusen, an Indian fashion brand under Aditya Birla Fashion and Retail Ltd, is hosting a virtual musical concert in the metaverse in partnership with PartyNite Metaverse and Indian pop band "When Chai Met Toast".

The event called "Van Heusen MetaPlay" will be the first of its kind in India and will allow fans to style their avatars with the latest Van Heusen collections and attend the show with friends on the PartyNite app.
Abhay Bahugune, COO-Van Heusen, Aditya Birla Fashion and Retail Ltd. (ABFRL) excitedly stated that “VH is an ever-evolving legend fashion brand as it dates in history that it has always been anchored in innovation".
To participate, consumers will have to RSVP on Paytm Insider and follow the instructions sent via email, including downloading the PartyNite app and entering the Van Heusen Metaverse experience. The event is set to happen on February 2nd, 2023 at 7 pm.

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