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Levi's® Launches "For Now, For A Lifetime" Campaign Celebrating Moments of Instinct

23 September 2023, Mumbai

Deepika Padukone Fronts Campaign Showcasing Brand's New Offerings

Levi's® has launched its new campaign, "For Now, For A Lifetime," celebrating moments of instinct and how they go on to be memories that shape us. The campaign features Deepika Padukone in a series of vignettes capturing the joy, excitement, and spontaneity of following your heart.

The campaign film, inspired by real-life moments, starts with Padukone sneaking away from a set, hopping into an auto-rickshaw, and disappearing into the night. Her impromptu adventure becomes the thread that ties together characters' experiences from ordinary to extraordinary moments.

In the campaign, Padukone brings a fresh and modern take to denim, pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated jumpsuit like look.

The campaign is also a showcase of the brand's new offerings, including expanded ranges of relaxed and baggy fits for men and women, overdyed and colored jeans, cargo pants, chinos, varsity jackets, sweatshirts, and pretty blouses for her to statement shirts for him.


"The 'For Now, For A Lifetime' campaign is an embodiment of what it truly means to Live in Levi's® and how our product is so deeply woven into our consumers' lives," said Amisha Jain, Senior Vice President & Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co. "This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self.

Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers."

Brand DNA

The Levi's® brand continues to build on its product legacy and heritage while meeting constantly evolving fashion-conscious consumers with on-trend and relevant products. The "For Now, For A Lifetime" campaign is a reflection of this commitment and a celebration of the power of instinct to shape our lives.

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Arrow appoints Anand Aiyer as CEO

23 September 2023, Mumbai

In a recent press release, Arrow, the distinguished men's clothing brand, has officially named Anand Aiyer as its newly appointed Chief Executive Officer (CEO).

Aiyer, with an impressive 24 years of experience in the fashion and retail industry, represents a significant milestone in the company's evolution, signifying a fresh phase of expansion and creativity.

Marking a New Era of Growth and Innovation

The company reassures that, together, we will continue to build upon our rich heritage and introduce captivating innovations that will bring joy to our valued customers.

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Shraddha Kapoor, ASICS Brand Ambassador, visits Chandigarh store

20 September 2023, Mumbai

On September 17, 2023, Shraddha Kapoor, a leading actor and ASICS Brand Ambassador, visited the ASICS Store at Nexus Elante Mall in Chandigarh. The event kicked off with great enthusiasm as fans eagerly awaited her arrival.

Kapoor interacted with her devoted fans, sharing her fitness and healthy lifestyle mantra while seamlessly blending elements of fashion, style, and fitness. The highlight of the event was the opportunity for fans to meet her in person and try out the new range of ASICS fitness and lifestyle products.

ASICS India Managing Director Expresses Delight

Mr. Rajat Khurana, Managing Director of ASICS India & South Asia, expressed his delight on introducing Shraddha Kapoor as the brand ambassador. He highlighted Chandigarh's passion for fitness and active living, which aligns perfectly with ASICS' core values.

Shraddha Kapoor Shares Her Thoughts

Equally thrilled about her role as ASICS India's Brand Ambassador, Shraddha Kapoor shared her thoughts on the event's success. She expressed her excitement to spread the message of an active lifestyle and make every step count with ASICS.

Event Spotlights ASICS India's Latest Collection

The event spotlighted ASICS India's latest collection of innovative footwear and apparel, seamlessly blending cutting-edge technology with contemporary design. Attendees were treated to fitness demonstrations, interactive sessions with Shraddha Kapoor, and an exclusive glimpse into her fitness routine.

Overwhelming Turnout and Infectious Energy

The overwhelming turnout and the infectious energy at the event made it an extraordinary evening, celebrating fitness, fashion, and the unwavering spirit of Chandigarh.

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Shraddha Kapoor, ASICS Brand Ambassador, visits Chandigarh store

Camla Barcelona AW'23 Collection

22 September 2023, Mumbai

Camla Barcelona, the renowned fashion brand synonymous with elegance and contemporary style, is all set to introduce its highly anticipated Autumn-Winter 2023 (AW'23) Collection.

This season, Camla Barcelona invites you to embrace the changing seasons with a collection that beautifully blends latest fashion trends and comfort.

Design Inspiration

Camla Barcelona's AW'23 Collection is a feast for the senses, featuring an array of unique moodboards that each narrate a distinct story through fashion. Among the gems in this collection is "Mineral Marking," a design inspired by the allure of minerals and gemstones, which promises to captivate your imagination.


Commitment to Style and Comfort

Camla Barcelona has always celebrated crafting garments that empower individuals to express themselves through their personal style. This AW'23 Collection is your passport to embracing the season with unbridled style.

“We're thrilled to present Camla Barcelona's AW'23 Collection, a symphony of style and comfort that's set to redefine your seasonal wardrobe.

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Arrow's AW '23: Style meets innovation

21 September 2023, Mumbai

Renowned menswear brand Arrow proudly launches its Autumn Winter 2023 collection in India, blending elegance, comfort, and cutting-edge fashion for contemporary men.

Autopress shirts steal the spotlight, featuring wrinkle-free fabric and taped seams for a polished look. Colors like Digital Lavender, Sage Green, and Greys add sophistication.

Style takes precedence

Autoflex trousers offer style and comfort with an elastic waistband, while Iconic White Shirts are timeless. Suits and blazers come in Day and Night themes, with reversible waistcoats for style versatility. Stain-repellent Knit blazers ensure a flawless appearance.

Arrow Sports' casual shirts feature Twilight Garden's dreamy digital prints and Country Remix's rustic corduroy fabrics.

Polos and Chinos offer superior quality and style, and Arrow NY brings futuristic blends for a modern, edgy aesthetic. Explore the future of fashion with Arrow NY.

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Biba's stylish Vadodara store debut

20 September 2023, Mumbai

Biba, the women's and girls' ethnic wear brand, has expanded in Gujarat, opening an exclusive store in Vadodara. The outlet showcases Biba's fresh branding, with a striking geometric printed facade and interactive design.

Local influencers flocked to the store's opening, enjoying a selfie booth and trying out new collections.

Spoilt for choice

Featuring pre-festive occasion wear and everyday kurta sets, shoppers can choose ready-to-wear or ready-to-stitch outfits. The store also boasts an extensive bottom wear section for mix-and-match styles.

Biba operates brick-and-mortar stores and an e-commerce site across India, with international outlets in Nepal and Malaysia.

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H&M's new store at Next Premia Mall, Hyderabad

21 September 2023, Mumbai

H&M India, the international fashion retailer, continues to expand in Hyderabad, opening its third store at Next Premia Mall, covering 1,767.52 square meters.

This new location offers a wide range of clothing for women, men, and kids.

Brand DNA

Aim to bring the best seasonal, quality, stylish, and sustainable clothing closer to the hearts of Hyderabad's customers.

This marks H&M India's 55th store across 28 cities in the country, reinforcing their presence in the Indian fashion market.

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Raymond's new Kanpur store elevates men's fashion

Raymond's menswear brand, Raymond Ready to Wear, strengthens its presence in Uttar Pradesh with a new store in Kanpur's Z Square Mall. The store exudes a classic charm with its open façade featuring the iconic red brand logo. Inside, the elegant dark wood fixtures and off-white decor create a timeless ambiance.

Customers can explore a wide range of formal attire, including men's suits, dress shirts, and blazers in an array of colors. Additionally, the store offers smart casual wear like polo shirts and chinos, along with accessories such as belts and ties.

Raymond Limited, the parent company, reported a significant increase in consolidated net profit, reaching Rs 1,067 crore for the quarter ending June 30, compared to Rs 82 crore in the same quarter last year. Revenue also saw a 3% rise, reaching Rs 1,771 crore for the quarter.

Raymond's new Kanpur store elevates men's fashion

Mantra's Chennai Debut

16 September 2023, Mumbai

Kerala-based women's designer clothing brand, Mantra, has opened its inaugural outlet in Chennai, marking a significant milestone in its mission to celebrate and sustain India's hand-crafted textile heritage.

The move is part of Mantra's strategy to broaden its reach and make its unique collections accessible to a wider audience.


The store's design draws inspiration from traditional textiles and post-colonial regionalism.

Mantra's focus on hand-crafted textiles has resulted in a rich heritage of intricate weaves, mesmerizing prints, and exquisite embroideries.

The brand's latest collections, "Finding Walden" and "Mission Malabar," reflect its commitment to preserving and promoting Indian textile artisanship.

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Mantra's Chennai Debut

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