04 October 2023, Mumbai
In Brief
A Strategic Move to Expand in South Asia
Reliance Brands UK (RBUK) and Superdry have established a joint venture, with RBUK holding a 76% stake and Superdry retaining a 24% ownership stake.
The joint venture will hold the South Asian intellectual property rights for the Superdry brand, and the sale of the intellectual property is valued at £40.0 million.
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