Appril launches with a mission to merge heritage with modernity

23 August 2025, Mumbai 

A premium menswear brand co-founded by entrepreneur Himanshu Yadav and Dr. Amrutha Sasikumar, Appril launched its operations with a bold mission to merge heritage with modernity and elegance with eco-conscious design.

Formed from a deeply personal quest to fill a long-standing void in men’s fashion, Appril is a quiet rebellion against the ordinary. With clean branding, minimalist design, and uncompromising craftsmanship, the brand positions itself as the go-to destination for men who don’t just wear clothes, but confidence and character.

Dr Amrutha Sasikumar, Co-founder, says, the brand ensures, each of its apparel piece is not only aesthetically refined but also crafted with intention from fiber to finish.”

With categories spanning Formal Wear, Casual Wear, and Party Wear, every garment is a celebration of purity and sophistication. From Giza Cotton and European Linen to Bamboo and other exquisite fibers, Appril uses only 100 per cent pure, unblended natural materials stitched with cotton threads, buttoned with elegant natural shells, and finished to global standards.

The brand honors heritage by using the finest fibers and timesless design that reflect enduring quality and modern relevance, says Himanshu Yadav, Entrepreneur.

Each of Appril’s garment pieces is designed for men who appreciate detail, comfort, and elegance—whether in a boardroom, at a celebration, or during everyday moments that demand nothing but the best.

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