03 September 2021, Mumbai:

Arvind Fashions is continuing to develop its digital business, which now accounts for 25% of the company's overall revenue, and expects to continue focusing on the sector as it grows at a rate of about 30% year over year. In an interview with ET Now, Arvind Fashions director Kulin Lalbhai said, "Already, 25% of our business is digital."

“We now have a digital company of Rs 1,000 crore [$150.3 million].” And it's expanding at a fast clip, with a year-over-year increase of over 30%. This enables our items to reach every Indian pin code.”

According to Lalbhai, the company has recovered well from the impacts of the coronavirus pandemic and has rebounded to 90 percent of pre-pandemic levels. Following the pandemic's problems, the company has expanded its attention on its internet channel, and the trend toward the organization of the Indian clothing sector is expected to continue in the future decades. During this time period, the company also anticipates middle-class consumption in the organized clothing sector to increase considerably.

Despite the company's strong concentration on its internet division, it remains optimistic about brick-and-mortar development. Arvind Fashions plans to open 150 to 200 stores each year across its six brands. “There will be a lot of development in small towns in India because that is where the new consumer is pouring in,” Lalbhai added. The company will also introduce new categories, such as children's apparel, footwear, and innerwear, and expand them both online and offline.

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02 September 2021, Mumbai:

Bhumi Pednekar, a Bollywood actress, has been selected as the first brand ambassador for MAC Cosmetics India. The actress will join MAC in September and will be the face of the brand's major ads and collections in India.

In a statement, Bhumi Pednekar stated of her relationship with the brand, "Being the first-ever brand ambassador for MAC in India is an honor and a dream come true." I'm ecstatic to be working with a company whose principles and ideals are so similar to mine, and I'm looking forward to an incredible adventure with MAC.”

“We're really delighted to have Bhumi become the face of MAC in India,” Karen Thompson, brand manager at MAC Cosmetics India, said. We were intrigued by Bhumi's strong point of view and message of inclusivity, in addition to her passion for all things beauty. She embodies our brand principles and is an inspiration to all young women who dare to dream.” The Estée Lauder Companies owns MAC (Make-up Art Cosmetics), which was created in 1984 in Toronto, Canada. The brand has 62 locations across India, as well as online outlets on Nykaa, Myntra, and Shoppers Stop.

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1st Sep 2021, Mumbai:

Fashinza is on a mission to improve the lives of employees while creating sustainable and modern supply chains for fashion brands. Ace Turtle, an omnichannel retail solutions provider, has just launched its first fashion collaboration with the Indian B2B apparel manufacturing enterprise.

Fashion and technology coming together are intended to make scaling and B2B outsourcing easier for fashion firms, as well as provide customers with a smooth, linked experience. Fashinza will assist Ace Turtle in executing large-volume orders as part of the agreement, providing Ace Turtle with production floor transparency and visibility via a technology platform, quality assurance, merchandising, logistics, and export support when dealing with Bangladesh and other global suppliers.

Simply put, Fashinza will assist Ace Turtle with all aspects of production, from design to delivery. Ace Turtle, on the other hand, will provide Fashinza with a strategic chance to collaborate with well-known worldwide brands such as Lee and Wrangler, as well as global suppliers. I'm thrilled to be working with Ace Turtle. “With our AI-driven platform, we will make it easier for them to monitor and control production,” said Abhishek Sharma, Fashinza's COO and Co-founder. At the same time, collaborating with Ace Turtle will provide Fashinza with new opportunities.” Jamil Ahmad, Fashinza's CBO and Co-founder, echoed Abhishek's sentiments, saying, "Our tech-first platform tackles some of the toughest garment supply chain concerns by allowing brands to work with manufacturers with 100% transparency and real-time status of the production floor."

“We are pleased to be connected with Fashinza,” said Ace Turtle CEO Nitin Chhabra. Ace Turtle's partner companies will get access to Fashinza's production management services, allowing them to streamline and speed up production while scaling.” Ace turtle is a technology-driven platform that helps brands revolutionize their omnichannel commerce. “With its strong implementation skills and outstanding technology, we are convinced that our omnichannel platform Rubicon will play a spectacular role in developing a sustainable and futuristic supply chain for fashion brands,” Nitin added. Fashinza is an AI-based start-up founded in 2020 by Abhishek Sharma and Pawan Gupta, with Jamil Ahmad as a Co-founder. 

Fashinza provides 100% transparency in production through regular updates for companies on their AI-based platform. In India, Bangladesh, China, and Sri Lanka, the company has over 400 ethical partner factories. Forever21, Noon.com, Centrix Brands, Amaro, Clovia, and Bewakoof.com are among the brands it works with.

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1st Sep 2021, Mumbai:

Fashion and lifestyle show for businesses. Sutraa will kick off its September events calendar on September 1 and 2 at the Lemon Tree Premier in Patna, Bihar.

Ethnic, fusion, and traditional wear, menswear, jewelry, leather goods, home décor, gift products, linens, carpets, handicrafts, wall hangings, crystal goods, and skin care, among other categories, will be featured at the forthcoming shopping event.

According to the fair's 10Times events website, it expects roughly 500 exhibitors and over 20,000 visitors. Sutraa will feature a majority of brands in the mid-range and bridge-to-luxury segments of the market. Many of the brands exhibiting will be from Bihar, while others will come from further away. In accordance with local government rules, the event will be held with strict health and safety procedures.

Sutraa has a total of seven events planned for September, according to the fashion show's Facebook page. Sutraa will be held at the Mayfair Lagoon Hotel in Bhubaneswar from September 6 to 7 and will showcase a similar assortment of goods as well as several gifting and fashion alternatives for the forthcoming festive season. Sutraa will be in Hyderabad from September 7 to 8 for an edition at the Taj Krishna Hotel. Surat, Ahmedabad, Indore, and Bengaluru are among the cities Sutra will visit this month.

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02 September 2021, Mumbai:

With the opening of its first unique brand store in Bengaluru, handcrafted shoe brand Pastels & Pop has entered the physical and mortar arena. The business, which spans three levels and covers an area of 1,800 square feet, is located in the city's famed shopping district of Indiranagar.

The store will sell the brand's most recent collection, which starts at Rs 2,300 ($35). The brand anticipates excellent sales at its Indiranagar location and plans to expand into new cities in the following months.

“We are pleased to present our first-ever concept store in Bengaluru providing a 360-degree shopping experience to our customers,” Akanksha Chhabra, co-founder of Pastels and Pop, said in a statement on the store's launch in Bengaluru. For today's millennial lady, we've introduced a selection of juttis as well as our brand-new slides, which are sure to impress and leave them wanting more.” Pastels and Pop is a footwear line developed by Akansha and Aarti Chhabra, with clients like Anushka Sharma, Sonam Kapoor, Karishma Kapoor, Sara Ali Khan, Sonakshi Sinha, Malaika Arora, Taapsee Pannu, and others.

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1st Sep 2021, Mumbai:

Adaah, a fashion, and lifestyle shopping fair, has relaunched its event calendar and will have a New Delhi edition from September 4 to 5. Later this month, the festival will host its first-ever shopping fair in Rohtak.

According to its 10Times events page, Adaah will set up shop at the Welcomhotel Dwarka Hotel in New Delhi on Saturday and bring together roughly 500 exhibitors for a business-to-customer retail event. Adaah promotes its upcoming edition as India's largest retail platform for fashion and lifestyle companies, with over 50,000 visitors expected throughout the course of the two-day event.

Traditional and western clothing, cosmetics, accessories, handicrafts, leather goods, handloom fabrics, gift items, home décor, handbags, footwear, cuisines, Ayurvedic products, fashion jewelry, and gardening supplies will all be shown at the free event. The majority of the brands will be in the market's mid-range and bridge-to-luxury segments.

Adaah will subsequently go to Rohtak for the first time on September 17 and 18 for a shopping fair at the city's Tilyar Convention Centre, according to the event's Facebook page. The fair will have a similar product selection as its Delhi fair, allowing customers in the city to peruse goods from across the country that are not commonly available in the area and allowing brands to reach out to a new audience.

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1st Sep 2021, Mumbai:

Kumar will oversee manufacturing, distribution planning, warehousing, logistics, and procurement in his new job as an end-to-end supply chain leader. “Supply chain management plays a crucial role in the growth of any D2C brand,” Kiran Kumar said in a statement in his new post.

From the time a product is made to the time, it is delivered to the end-user, an end-to-end operation is managed. “The first impression is the last impression,” as the saying goes, and it will be my role to magnify this impression by ensuring that the appropriate product reaches the right consumer in the right packaging.”

“I am thrilled to welcome Kiran Kumar to the Wow family,” said Manish Chowdhary, co-founder of Wow Skin Science. We seek to capitalize and reinvent our product journey efficiently and economically, thereby building a new paradigm of growth and development, using his wide knowledge and expertise in logistics, warehousing, and vendor management.” Kiran Kumar has over 18 years of expertise in manufacturing, procurement, distribution planning, and e-commerce supply chain management, having previously worked for Cloudtail and Marico.

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