The Indian apparel industry entering into a testing phase starting in 2026.
The FTA framework for future trade negotiations between India and the US will create better export opportunities for Indian ...
... of the past, iconic Indianwear brands like Fabindia, Biba, Ritu Kumar, and Anita Dongre are recalibrating to speak Gen Z’s language—of comfort, digital connectivity, conscious living, and hybrid identity. ...
... deeper analysis for brands operating in the Indian women's fashion space.
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Adapting to shifting brand search dynamics: How can brands, especially mid-tier or emerging labels, navigate ...
Indian men's ethnicwear category is experiencing major growth spurt, with a market size estimated to be over Rs 2.2 lakh crore ($30 billion) in FY2023. This segment, though comprising only about 6 per ...
The recent closure of Indifusion, a men's ethnicwear brand acquired by retail giant Bestseller, throws light on the complexities of the Indian ethnic wear market for established western brands. Despite ...
26 July 2023, Mumbai
India’s clothing influence transcends borders, especially ethnicwear. The grandeur of Bollywood, regular Indian events abroad, and international stars strutting around Indian venues ...
01 November2022, Mumbai:
The Indian fashion market has experienced revolutionary changes surprisingly all within the last decade or so only. The Indian consumer preferences, likes & dislikes have undergone ...
09 February 2022, Mumbai:
SHREE an Indian ladies ethnicwear brand expands its retail footprint in the overseas markets with the opening of its maiden store at City Centre, Sharjah UAE, and is well on ...
... Vedant Fashions is the leading firm in India in the men's Indian wedding and celebration wear category, according to CRISIL.
The firm has a retail footprint of 1.1 million square feet, with 525 EBOs ...
... crore in FY24–25. Beyond the domestic market, Ajmera Fashion is actively diversifying its revenue streams through exports, tapping into international demand for Indianethnicwear. This integrated approach ...
... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...
... redefining the Indian luxury landscape, with the domestic women's apparel market projected to hit $121.87 billion by 2034. In early 2026, ‘intelligent luxury’ has emerged as a dominant theme, as affluent ...
... contemporary lifestyle choice reflects broader shifts in India’s economy and culture.
Fashion Guru
The data backs the transformation.
Metric
Indianethnicwear market (overall)
...
... brand, 'Punya'.
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With the launch of this brand, KKCL aims to integrate Indian clothing into daily life - moving beyond just festivals and special occasions - by celebrating the ...
21 August 2025, Mumbai
Indian men’s ethnicwear, once confined to festive wardrobes and ceremonial occasions, has entered into the mainstream of modern fashion.
What was once a category driven by ...
02 January 2025, Mumbai
The past year has seen evolving tastes, economic shifts, and digital disruption in the Indian women’s wear sector. It was marked by a fascinating interplay of factors that reshaped ...
31 December 2024, Mumbai
Year 2024 for the Indian menswear sector was marked by evolving consumer preferences, economic shifts, and technological advancements. It was year of transformation and growth. ...
... wear.
Smaller cities lead the trend
Interestingly, the adoption of ethnic wear among Gen Z in Tier II and III cities is arguably more pronounced. No wonder, online retailer The Indian Ethnic Co. has ...
... and hosts over 200 Indian and international fashion and lifestyle brands, including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics.
Launched in 2021, ...
... analyst.
The Indian government has recognized the importance of the MSME apparel sector and has implemented several initiatives to support its growth. These include:
Financial assistance: Schemes like ...