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Mon, May 11, 2026

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Fashion Brand & Retail News

21. AJIO uses Delhivery's QC-RVP technology to boost prospect: (Start-Up); 02 April 2022, Mumbai: To better client experience, Delhivery, a logistics and supply chain company, has teamed with AJIO, a Reliance-owned fashion, and clothing store. AJIO will launch a technology-based ...; Created on 04 April 2022
22. Ajio ropes in Shraddha Kapoor as brand ambassador: (Lifestyle); 09 March 2022, Mumbai: Bollywood actor, Shraddha Kapoor has been roped in by leading fashion and lifestyle brand ‘Ajio’ as its new brand ambassador. One of the hottest selling faces in the advertisement ...; Created on 09 March 2022
23. On Ajio, Reliance Retail's private labels outperform major fashion brand: (Retail); 18th September 2021, Mumbai: Avaasa Mix N Match, Teamspirit, DNMX, and Netplay, all Reliance Retail private brands, are four of the top five selling brands on Ajio this year. It exemplifies Reliance ...; Created on 18 September 2021
24. Ajio and Tata CLiQ Luxury, E-com ad expenditure (adex) in domestic platforms to increase: (Retail); 01 September 2021, Mumbai: India’s e-commerce segment advertisement expenditure (adex) is likely to increase in domestic platforms such as Ajio and Tata CLiQ Luxury, etc. As Ajio, along with other Reliance ...; Created on 01 September 2021
25. E-tailers likes of Reliance Retail, Ajio gear up for 'blockbuster festive season sales: (Retail); ... third wave of COVID-19. The retail arm of Reliance Industries (RIL), Reliance Retail is eyeing more than 50 per cent growth in the fashion marketplace Ajio and likes to attain half the size of online ...; Created on 27 August 2021
26. Cult Gaia launches multi-brand store on 'Ajio Luxe platform: (Lifestyle); 26th August 2021, Mumbai: US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry. Cult ...; Created on 26 August 2021
27. Ajio’s share in Reliance Retail’s apparel sales rises to 25%: (Insight); Reliance Retail's fashion marketplace Ajio’s share in the retailer’s apparel sales has increased to 25 per cent. The e-commerce company has emerged as one of the leading digital commerce platforms for ...; Created on 26 June 2021
28. Reliance Retail to strengthen online platform Ajio: (Insight); Reliance Retail plans to strengthen its online platform Ajio by showcasing products of 30,000 artisans from across India. This festive season, the company showcased more than 40,000 artisan-crafted products ...; Created on 24 November 2020
29. Reliance Retail deepens quick commerce integration as JioMart orders rise: (Apparel); ... fashion and apparel via rapid fulfillment The next phase of this retail evolution centers on high-margin categories, specifically fashion and lifestyle brands under the Reliance Trends and Ajio umbrellas. ...; Created on 27 April 2026
30. Reliance Retail commissions new John Players EBO in Kota: (Apparel); 15April 2026, Mumbai Reliance Retail has intensified its ‘Bharat-centric’ expansion by commissioning a new John Players exclusive brand outlet (EBO) in Kota, Rajasthan. This launch marks a critical maneuver ...; Created on 15 April 2026
31. Flipkart appoints Sharon Pais as new Head -Myntra: (Apparel); ... boost gross margins in an increasingly competitive market shared with players like Ajio and Nykaa Fashion. India’s premier fashion, beauty, and lifestyle e-commerce platform, Myntra serves a vast domestic ...; Created on 14 April 2026
32. Lavie orchestrates luxury shift with global debut of 'Lavie Paris: (Apparel); ... like Ajio and Tata Cliq Luxury, Lavie Paris is positioned to capture a larger share of the professional and occasion-wear segments. Despite logistical complexities and rising input costs for premium raw ...; Created on 09 April 2026
33. Da Milano secures luxury dominance with 100-store domestic milestone: (Apparel); ... capital to modernize its e-commerce infrastructure, aiming for a deeper integration with premium marketplaces like Tata Cliq Luxury and Ajio. Despite the challenge of rising raw material costs and fragmented ...; Created on 09 April 2026
34. Myntra leadership transition signals shift in India’s premium e-fashion strategy: (Apparel); ... over the last fiscal year. This transition occurs as the Indian e-commerce landscape faces heightened rivalry from Reliance’s Ajio and Tata CLiQ, both of whom are vying for the loyalty of the high-spending ...; Created on 03 April 2026
35. RBL expands specialist maternity apparel brand Mothercare: (Apparel); ... The rapid brick-and-mortar rollout is tightly integrated with Reliance’s digital ecosystem, specifically Ajio Luxe, to solve the last-mile fulfillment challenges often associated with bulky nursery products ...; Created on 02 April 2026
36. Ekke debuts in India with a focus on high-end contemporary labels: (Apparel); 18 March 2026, Mumbai Moving away from the ‘infinite shelf’ model of mass marketplaces like Myntra or Ajio, newly launched digital platform Ekke focuses on high-end contemporary labels including Huemn, ...; Created on 18 March 2026
37. H&M India optimizes portfolio with launch of new high-touch retail format: (Apparel); ... with platforms like Myntra and Ajio to ensure market velocity. The current growth trajectory suggests that H&M is leveraging India’s growing middle-class discretionary spend to offset plateauing growth ...; Created on 14 March 2026
38. Confluxe to bridge the gap for international fashion brands in India: (Apparel); ... Rajesh Narkar, Former Executive, Myntra and Ajio, and Louis Coucke, Former Executive, H&M India, the Bengaluru-based startup has secured $1.6 million in pre-seed funding led by Wavemaker Partners, with ...; Created on 12 March 2026
39. Beyond the Metros: Organized retail and AI lead India’s $2 trillion growth: (Apparel); ... The implications of this multi-city expansion are visible in international retail activity. In 2024, almost 27 global brands entered India, nearly double pre-pandemic levels. Platforms like AJIO and ...; Created on 04 March 2026
40. Reliance Retail deploys AI-driven ‘Smart Discovery’ to unify omnichannel journey: (Apparel); ... apparel, electronics, and grocery. With 378 million registered customers, the firm is aggressively scaling its omnichannel presence through AJIO and JioMart. Following a steady Q3 FY26 revenue of Rs ...; Created on 18 February 2026