- 41. Arrow diversifies into womenswear with an exclusive online capsule collection
- (Apparel)
- ... through platforms like Nykaa Fashion and Ajio allows the brand to test consumer appetite with agility before committing to a physical retail footprint for the line. Know More Modern workwear dynamics ...
- Created on 03 February 2026
- 42. Reliance Retail formalizes exclusive partnership with Fabletics
- (Apparel)
- ... strategies, Fabletics aims to capture the ‘mass-premium’ vacuum by utilizing Reliance’s Ajio platform to mitigate high customer acquisition costs. According to market data, women’s activewear remains the ...
- Created on 29 January 2026
- 43. H&M India launches second consecutive capsule for Lollapalooza India 2026
- (Apparel)
- ... Omnichannel execution and category xpansione H&M’s 2026 strategy emphasizes a seamless hybrid model, utilizing its 68 physical stores and digital partnerships with platforms like Myntra and Ajio. ...
- Created on 10 January 2026
- 44. New Balance appoints Janhvi Kapoor as maiden Indian brand ambassador
- (Apparel)
- ... standalone outlets with major e-commerce partners like Myntra and Ajio. DFU Profile Navigating competitive volatility and production shifts The expansion arrives amidst a ‘Great Recalibration’ in ...
- Created on 06 January 2026
- 45. The Business of Dressing India: What the fashion pyramid reveals about consumer power
- (Apparel)
- ... and Ajio Value have expanded the reach of budget fashion deep into Tier-II, III India. Join our group A recent RedSeer Consulting study quantifies the momentum in this space. It projects that the ...
- Created on 22 December 2025
- 46. Rangita expands in Hyderabad with a new store in Moosarambagh
- (Apparel)
- ... expansions, this launch is the result of a ‘digital-to-physical’ blueprint, leveraging pincode-level demand data harvested from high-performing online corridors on Amazon and Ajio. By embedding itself ...
- Created on 19 December 2025
- 47. Merino Wool takes on synthetics in India’s $20B e-com boom
- (Apparel)
- ... asset in India. This pivotal retail strategy, marked by partnerships with e-commerce giants Ajio Luxe and Tata CLiQ Luxury, directly targets the surging Indian luxury market, which analysts project will ...
- Created on 26 November 2025
- 48. India’s digital platforms face strict scrutiny over ‘Unfair Consumer Practices’
- (Apparel)
- ... have historically plagued the sector. Fashion Guru Major fashion players like Myntra, Ajio, and Tira Beauty are among the companies that have declared compliance, many having conducted third-party ...
- Created on 21 November 2025
- 49. The New Economics of Fashion: Why efficiency beats expansion in India’s retail race
- (Apparel)
- ... Its approach is rooted in scale, ecosystem leverage, and platform integration. Reliance operates across store formats multi-brand outlets, large-format stores, and digital platforms like Ajio creating ...
- Created on 13 November 2025
- 50. Stylox Fashion secures $340,000 to fuel D2C expansion
- (Apparel)
- ... one that prioritizes direct customer engagement. Visit for more The brand will strengthen its presence on leading digital platforms, including its own website, Myntra, Amazon, Flipkart, Ajio, and international ...
- Created on 23 October 2025
- 51. Ajio
- (Tags)
- Ajio
- Created on 13 September 2022
- 52. Ekke debuts in India with a focus on high-end contemporary labels
- (Article tagged with: Ajio)
- 18 March 2026, Mumbai Moving away from the ‘infinite shelf’ model of mass marketplaces like Myntra or Ajio, newly launched digital platform Ekke focuses on high-end contemporary labels including Huemn, ...
- Created on 18 March 2026
- 53. H&M’s Indian market strategy now includes the Ajio platform
- (Article tagged with: Ajio)
- ... store. In 2019, the Swedish brand started retailing through ever-growing e-commerce fashion and beauty giant Myntra and now Reliance Retail’s successful online store Ajio features in H&M India’s e-commerce ...
- Created on 10 October 2023
- 54. India's online retail market expected to touch $160B by 2028: Report ...
- (Article tagged with: Ajio)
- ... potential of India's online retail sector, major players such as Amazon, Flipkart backed by Walmart, and Reliance Retail's Ajio are stepping up investments. Amazon, for instance, has announced a substantial ...
- Created on 14 December 2023
- 55. Kazo opens Delhi outlet
- (Article tagged with: Ajio)
- ... also retails online on a range of multi-brand platforms including Myntra, Tata Cliq, and Ajio. Kazo launched in 2007 is a premium high-street western wear brand offering the latest fashion for dressed-up ...
- Created on 27 October 2022
- 56. Kazo ropes in Janhvi Kapoor as brand ambassador
- (Article tagged with: Ajio)
- Fashion brand Kazo has roped in Bollywood actress Janhvi Kapoor as the face of its new Spring Summer 2024 collection. The brand opines, this will help it expand customer base and boost sales of the newly ...
- Created on 15 February 2024
- 57. La Vie En Rose expands into Bengaluru with new lingerie store
- (Article tagged with: Ajio)
- ... prioritize omnichannel retail, allowing customers to shop through their website and platforms like Ajio, TataCLiQ, Myntra, and Nykaa Fashion. Founded in 1985, the company now operates over 230 stores ...
- Created on 31 October 2023
- 58. Marcowagon launches XINT exclusively on Ajio
- (Article tagged with: Ajio)
- 20 March 2023, Mumbai XINT, a fashion and lifestyle brand is launched by Macrowagon exclusively on Ajio. XINT is known for its premium quality fabric and 100% EU-tailored garments made from sustainable ...
- Created on 18 March 2023
- 59. Myntra, Ajio kick off mega sales amidst wedding season boom
- (Article tagged with: Ajio)
- Online fashion retailers Myntra and Ajio have unveiled their highly anticipated sales events: 'End Of Reason Sale' and 'Big Bold Sale,' respectively. Strategically timed to coincide with the upcoming wedding ...
- Created on 11 December 2023
- 60. On Ajio, Reliance Retail's private labels outperform major fashion brand
- (Article tagged with: Ajio)
- 18th September 2021, Mumbai: Avaasa Mix N Match, Teamspirit, DNMX, and Netplay, all Reliance Retail private brands, are four of the top five selling brands on Ajio this year. It exemplifies Reliance ...
- Created on 18 September 2021
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