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Sat, Dec 6, 2025

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Fashion Brand & Retail News

21. Vijay Chauhan returns to Adidas India as new General Manager: (Apparel); 25 June, Mumbai 2025 Vijay Chauhan has been appointed as the new General Manager of Adidas India, effective August 1, 2025. To succeed Neelandra Singh, Past General Manager, Chauhan will oversee the ...; Created on 25 June 2025
22. Indian Fashion's Youthquake: How Gen Z is redefining retail and shaking legacy brand: (Apparel); 24 June, Mumbai 2025 Last year, a silent revolution swept through Indian retail. Gen Z, now 377 million strong, officially surpassed millennials as the nation's largest consumer group, wielding influence ...; Created on 24 June 2025
23. Spykar launches new Mumbai store aligning with preferences of Gen Z shoppers: (Apparel); ... to align with the evolving preferences of Gen Z and millennial shoppers. Located on the first floor, the new store offers a reimagined retail experience. It's designed to be cleaner, lighter, more open, ...; Created on 17 June 2025
24. India’s first intelligent styling app, ‘Slayrobe’ launched in New Delhi: (Retail); Fashion entrepreneur Pooja Lalwani launched India's first intelligent styling and confidence platform designed for women, Slayrobe, on June 3, 2025, in New Delhi. DFU Profile Built on a proprietary ...; Created on 05 June 2025
25. India's creator economy to generate $1 trillion consumption boom by 2030: BCG report ...: (Apparel); 8 May, Mumbai 2025 India's fast growing creator economy is set to become a monumental force in driving consumer spending, with a huge potential to influence $1 trillion (Rs 84.5 lakh crore) annually ...; Created on 08 May 2025
26. Growing Love for Pre-Loved: India's secondhand fashion sales rise with GenZ in the lea: (Apparel); ... market is estimated at Rs 15,000 crore, and projections indicate it will reach Rs 65,000 crore by 2030. Consumer demographics: The study identifies Gen Z and millennials as the primary drivers of this ...; Created on 07 May 2025
27. Peter England adds The League of Legends range to the Gentlemen’s League collection: (Brands-To-Retail); India's leading menswear brand from Aditya Birla Fashion and Retail, Peter England has launched The League of Legends range in its Gentlemen's League collection, Originally introduced in 2023 as a tribute ...; Created on 25 April 2025
28. Ajio launches debut AI-generated advertising campaign: (Retail); Ajio has launched its debut advertising campaign created entirely using generative AI. Titled ‘The Great Fashion Price Crash,’ the campaign promotes the upcoming ‘Ajio All Stars Sale’ and emphasizes the ...; Created on 08 March 2025
29. Max Fashion celebrates Gen Z customers with new #IYKYDK collection and campaign: (Apparel); 01 February 2025, Mumbai Max Fashion's #IYKYDK (If You Know, You Don't Know) campaign celebrates the individuality and self-expression of Gen Z customers. The campaign recognizes, rather than a monolithic ...; Created on 01 February 2025
30. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers: (Apparel); ... particularly among Gen Z and millennial shoppers. The company leverages technology and omni-channel strategies to drive growth for its portfolio of fashion brands. It has made significant investments ...; Created on 11 January 2025
31. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay: (Apparel); ... to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experience ...; Created on 26 December 2024
32. Blackberrys to launch new campaign with US-based agency Leo Burnett: (Apparel); 20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...; Created on 20 November 2024
33. HOADPL to repurchase 40% stake from US-based General Atlantic: (Apparel); 19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...; Created on 19 November 2024
34. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India: (Apparel); 30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. This ...; Created on 30 October 2024
35. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers: (Apparel); 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...; Created on 29 October 2024
36. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow: (Apparel); ... experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum, ...; Created on 18 October 2024
37. Gen Z rewriting retail rules, and brands turn the spotlight on this evolving consumer landscape: (Apparel); Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on their ...; Created on 14 October 2024
38. Snitch hits 25 stores, targets Gen Z expansion: (Retail); ... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...; Created on 26 September 2024
39. Fashion vertical FWD helps Myntra grow Gen Z customer base to 16 million: (Apparel); 18 September 2024, Mumbai Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...; Created on 18 September 2024
40. Rising incomes, increasing demand to drive resurgence of value fashion market in India: (Apparel); 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...; Created on 17 September 2024