... and widen the mismatch between trend emergence and stock availability. In valuation terms, this directly depresses inventory turns and gross margin resilience.
D2C brands, by contrast, are monetising ...
...
This dramatically changes the markdown equation. Because these products are not trend-dependent, they avoid the classic end-of-season discounting trap that erodes both gross margins and brand equity. ...
9 April 2026, Mumbai
For nearly a decade, India’s online fashion segment thrived on aggressive discounting, free-everything convenience, and a relentless pursuit of GrossMerchandiseValue (GMV). This ...
... fashion segments. During her leadership, Myntra successfully captured a significant share of the Gen Z market through initiatives like FWD, which saw a 175 per cent rise in grossmerchandisevalue (GMV) ...
... cent of GrossMerchandiseValue (GMV) in online apparel is trapped in an endless cycle of returns. In practical terms, for every Rs 100 of confirmed digital orders, only Rs 70 translates into realized ...
... the company saw its GrossMerchandiseValue (GMV) climb 6 per cent to Rs 4,660 crore in the quarter ended December 31, 2025. This growth arrives at a pivotal moment as the industry navigates the expiration ...
... Portfolio
Financial trajectory and market penetration
The rebranding coincides with a period of robust fiscal momentum. The enterprise is currently on track to exceed a GrossMerchandiseValue (GMV) ...
06 January 2025, Mumbai
Parent entity of Nykaa, FSN E-Commerce Ventures has issued a robust operational update for Q3, FY26, projecting consolidated GrossMerchandiseValue (GMV) and Net Sales Value ...
... sq ft of new retail space expected over the next five years. FirstCry's own apparel labels contribute over 55 per cent of its GrossMerchandiseValue (GMV) in the India multi-channel business, offering ...
... and activewear, has emerged as the strongest performer among Nykaa’s five fashion brands, boasting an annualized GrossMerchandiseValue (GMV) run rate of over ₹170 crore and crossing the ₹100 crore revenue ...
... EBITDA margin expanded to 6.7 per cent from 5.5 per cent a year ago.
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Nykaa’s consolidated GrossMerchandiseValue (GMV) hit Rs 4,744 crore for the quarter, a 30 per cent Y-o-Y ...
... retailers.
This D2C model is crucial because it allows brands to cut out middlemen, from wholesalers to distributors, thereby increasing their gross margins.
A typical D2C fashion brand can aim for ...
...
The company’s GrossMerchandiseValue (GMV) increased by 19 per cent Q-o-Q to Rs 4,634 crore while its revenue from operations rose by 14 per cent Q-o-Q to Rs 2,999 crore. However, despite this growth, ...
... and Instamart are expanding aggressively across more than 100 Indian cities, but the non-metros contribute just over 20 per cent to the sector’s GrossMerchandiseValue (GMV). This is particularly striking ...
... Rs 200 crore in FY25.
Since the refresh, monthly visitors to Showoffff’s website increased to 1.05 million while its digital engagement rose by 61 per cent. The brand's combined GrossMerchandiseValue ...
... clocked a GrossMerchandiseValue (GMV) of Rs 18,744 crore in FY25, a 25 per cent rise year-on-year, while revenue from operations grew 21 per cent to Rs 12,578 crore. Profit after tax (PAT) stood at Rs ...
India's leading menswear brand from Aditya Birla Fashion and Retail, Peter England has launched The League of Legends range in its Gentlemen's League collection,
Originally introduced in 2023 as a tribute ...
... team of four, TIGC currently boasts of around 400 employees.
The brand aims to register a GrossMerchandiseValue (GMV) of Rs 1,500 crore (approximately $180 million) within the next five years. In 2023, ...
03 February 2025, Mumbai
Nearly five years after its ban due to political tensions, Reliance Retail Ventures (RRVL) has relaunched Chinese fast-fashion brand Shein in India. Following a two-month trial ...
... including underrepresented Tier II, III, and IV cities.
Founded in 2018 in Udaipur, Rajasthan, Beyoung currently has a GrossMerchandiseValue (GMV) of Rs 200 crore, aims to achieve a GMV of Rs 600 crore ...