Mohanlal Sons’ open 40th brick-and-mortar store at Omaxe Chowk
18 December 2025, Mumbai
Marking a strategic pivot in the $10 billion Indian men's wedding wear market, Mohanlal Sons’ opened their 40th brick-and-mortar outlet at Omaxe Chowk. Spanning across 3,500-sq-ft in Chandni Chowk, the store bridges the gap between traditional shopping and the modern ‘mall-culture’ experience. It assumes special significance as the ethnic wear sector is projected to grow at a CAGR of 8.4 per cent through 2029, driven by a resurgence in high-decibel physical retail.
Capitalizing on the ‘comfort-first’ consumer
While Chandni Chowk remains India’s primary wedding hub, its legacy infrastructure often challenges premium shoppers. Mayank Mohan, CEO, Mohanlal Sons’ identifies this as a critical opportunity to offer customers a ‘best of both worlds’ scenario. Customers can now access bespoke tailoring and luxury collections like ‘Virasat’ in an air-conditioned, organized environment - a stark contrast to the district’s narrow, unorganized lanes. This shift reflects a broader retail trend where heritage brands are utilizing premium malls to capture the ‘next-gen’ consumer who seeks authenticity without compromising on convenience.
Founded in 1881, Mohanlal Sons is a cornerstone of Indian men’s fashion, originally gaining fame for dressing political elites, including Presidents and Prime Ministers. The brand specializes in handpicked Sherwanis, Indo-western sets, Jodhpuri suits, and bespoke business tailoring. It mainly operates in North India with a growing footprint in Tier-I and Tier-II cities.
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