https://www.dfupublications.com/index.php/component/search/?searchword=style%20baazar&searchphrase=all&Itemid=21621 February 2026, Mumbai
Baazar Style Retail has officially breached the 250-store milestone with its latest debut in Gonda, Uttar Pradesh, on February 18, 2026. This move aligns with a broader aggressive expansion strategy aimed at capturing the high-growth ‘Bharat’ segment. Following a strategic Rs 331.53 crore investment from Cupid, the retailer is accelerating its rollout from 40 stores annually to a target of 60–80 new outlets. This capital infusion is earmarked for both debt reduction and deepening the company's presence in under-penetrated Tier-II and Tier-III markets.
Data-Led inventory and private label growth
The company’s fiscal health reflects a robust demand for organized value retail, reporting a 38 per cent Y-o-Y revenue rise to Rs 1,376 crore for the nine months ending FY26. A significant performance driver has been the margin-friendly private label segment, which now accounts for 54 per cent of total revenue, up from 44 per cent the previous year. Our focus on localizing the trend cycle for smaller urban hubs is yielding strong unit economics, noted Shreyans Surana, Managing Director.
Despite an 8 per cent cannibalization effect in mature clusters due to rapid proximity-based openings, EBITDA margins remained healthy at 15.8 per cent for the period.
Operational efficiency and future outlook
To support this scale, the retailer is committing Rs 7–10 crore toward digital infrastructure, including a SAP ERP integration to streamline the supply chain. While rising competition from national players like V-Mart and V2 Retail poses a challenge, Baazar Style’s hub-and-spoke logistics model - supported by new collection centers in Assam and Bihar - has already reduced delivery lead times by 40 per cent4, ensuring fresh merchandise hits shelves faster in emerging fashion destinations like Gonda.
Founded in 2013, Baazar Style Retail is a leading value fashion player primarily serving West Bengal, Odisha, and Uttar Pradesh. The company maintains a portfolio of over 256 stores specializing in affordable apparel and lifestyle products. With a 35 per cent profit CAGR over five years, the firm is currently targeting a 500-store network by 2029.
Get in Touch! 
