Brandman Retail, Anta Group team up to launch sportswear companies in India
13 March 2026, Mumbai
Brandman Retail has announced a definitive strategic partnership with the Anta Group to introduce global sportswear powerhouses Wilson Sporting Goods and Anta to the Indian market. Commencing in April 2026, the partnership will establish a network of mono-brand stores in key metropolitan hubs. These retail outlets are designed to showcase comprehensive product portfolios, ranging from high-performance athletic footwear and apparel to professional-grade equipment and accessories. By integrating global inventory with localized consumer insights, the partnership intends to bridge the gap between international performance standards and the specific demands of Indian athletes and fitness enthusiasts.
Capturing the tiered market opportunity
The retail expansion strategy focuses on capturing the accelerated momentum within India's premium sports segment, which is increasingly transcending metro cities to penetrate Tier-1 and Tier-II markets. India's premium sports and athleisure market is seeing strong momentum, driven by rising demand for global performance gear, states Arun Malhotra, Founder and Director, Brandman Retail.
The rollout is scheduled to intensify over the next 12 to 18 months, leveraging a comprehensive omnichannel distribution model to ensure nationwide availability. This approach allows the Anta Group - which oversees a diversified portfolio including Salomon and Descente - to systematically integrate its global operational expertise into the rapidly evolving Indian athletic retail ecosystem, providing a high-touch experience that caters to the sophisticated preferences of contemporary consumers.
Brandman Retail is a specialist distributor and retail operator founded in 2021, focusing on omnichannel expansion for international lifestyle brands like New Balance and On. Through this new partnership, it now serves as the premium India partner for Anta Group brands, including the racket-sports leader Wilson and performance-wear giant Anta.
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